About Hugo
French
Native or bilingual
English
Conversational
Experience
- Stepl RugbyPrésident & FondateurE-COMMERCEOctober 2021 - Today (4 years and 8 months)Bordeaux, France
- Création de l’entreprise (2021) : développement de 0 à 1M€ de CA
- Pilotage full-funnel : acquisition (SEO/Ads) → conversion (Shopify, UX/CRO) → rétention (email)
- Stack & process scalables : automatisations, CRM, reporting data-driven
- Développement B2B : clubs/partenariats, offres, négociation, suivi
- Depuis 2024 : délégation progressive, focus stratégie & management
- FreelanceConsultant Freelance — Digital Growth & AutomationE-COMMERCEOctober 2024 - Today (1 year and 8 months)Paris, France
- Mode operator : audit, priorisation, exécution + handover
- Acquisition : SEO, Meta Ads/SMA, GEO (référencement IA)
- Shopify : création/refonte, UX/UI, CRO (PDP, panier/checkout)
- CRM/Email : Klaviyo (flows lifecycle), segmentation, newsletters, délivrabilité
- Automations : Make/Zapier (form → CRM → relances → reporting) + chatbots/workflows
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Education
- Master Sport ManagementAmosSportBusinessSchool2021Master Sport Management
- Studi Master Expert Stratégie Digitale2024Studi Master Expert Stratégie Digitale