About Hugo
🚀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗶𝗻 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹-𝗴𝗿𝗮𝗱𝗲 𝗔𝗜 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗻𝗱 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀, Hugo Barbera has 𝟭𝟲 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 in advertising and fashion, collaborating with global icons like 𝗡𝗶𝗸𝗲, 𝗩𝗼𝗹𝗸𝘀𝘄𝗮𝗴𝗲𝗻, 𝗔𝘂𝗱𝗶, 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮, 𝗛𝘂𝗴𝗼 𝗕𝗼𝘀𝘀, 𝗩𝗼𝗴𝘂𝗲, and 𝗙𝗼𝗿𝗯𝗲𝘀. His work has earned awards at major advertising and fashion festivals.
As co-founder of HumAIn, Hugo has delivered 𝟯𝟬+ 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗔𝗜 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀, including a 𝗩𝗼𝗴𝘂𝗲 𝗠𝗮𝗴𝗮𝘇𝗶𝗻𝗲 𝗰𝗼𝘃𝗲𝗿 (𝟮𝟬𝟮𝟮) and the 𝗳𝗶𝗿𝘀𝘁-𝗲𝘃𝗲𝗿 𝗮𝘄𝗮𝗿𝗱𝗲𝗱 𝗔𝗜 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗙𝗶𝗹𝗺, 𝗮𝗹𝘀𝗼 𝗳𝗼𝗿 𝗩𝗼𝗴𝘂𝗲. His work has been exhibited in 𝗠𝗶𝗹𝗮𝗻, 𝗣𝗮𝗿𝗶𝘀 & 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸, and featured in renowned publications like Vogue and Forbes.
A seasoned keynote speaker, Hugo has inspired audiences at 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 𝗪𝗲𝗲𝗸 𝗣𝗮𝗿𝗶𝘀, 𝗨𝗽𝘀𝗰𝗮𝗹𝗲 𝗖𝗼𝗻𝗳, and 𝗖𝗮𝗻𝗻𝗲𝘀 𝗟𝗶𝗼𝗻𝘀, showcasing the transformative power of AI-driven creativity.
English
Native or bilingual
Spanish
Native or bilingual
Catalan
Native or bilingual
Remote only
Primarily works remotely
Experience
- HumAIn Directors DuoAI Consultant & DirectorJuly 2022 - Today (3 years and 11 months)• Specializing in professional grade AI still image and video.• +30 commercial AI projects.• Cannes Lions 24 & 25 AI speaker• 9 months AI consultancy for Publicis Luxe.• Projects for Hugo Boss, Chloé, l'Oréal, Viktor&Rolf, SNCF, Coca Cola.• AI training for advertising agencies.• AI creative workshops for Pfizer, Toptal, Finnerton.
- ToptalBrand / Creative directorMay 2020 - January 2024 (3 years and 8 months)• Teaching AI Masterclasses for professionals at Cannes Lions 24 & 25• Design brand strategy for NBA star web3 brand, including website, NFT collection & apparel.• Made a complete brand and strategic redesign for an NFT brand that already sold $100 million.• Build a Web3 brand from scratch, from strategy and positioning to logo and full branding design.• Design logo & brand book for NFT start up from Houston
- In CrimeCreative director / Co-FounderNovember 2019 - January 2022 (2 years and 2 months)Barcelona, Spain• Creative direction for fashion photo & video shoots• Publish in magazines like Forbes, Esquire & Vogue• Company was awarded the 3rd place at city hall creative program for its innovative strategy
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Education
- Advertising and PR DegreeJaume I University2009Advertising and PR Degree
- MBAThePower Business School2025MBA
Skill set
Categories
- Other