Hortense P.

Acted as a technical bridge between data teams and development, ensuring seamless tracking across frontend and backend ecosystems

Designed and implemented custom dataLayer schemas to support scalable analytics integration

Led the setup of server-side tagging architecture using server containers, improving data quality and reducing tracking blockers

Integrated advanced tagging using Google Tag Manager APIs and ensured compatibility across GA4 and Piano Analytics

Collaborated with IT and dev teams to align tagging with business KPIs, while anticipating automation and API-driven opportunities

Measurement and daily analysis of KPIs on Adobe Analytics and Adobe Social such as number of leads by sources to classify for the French Market, creating and managing content for international social networks community management on (Twitter, Facebook and Linkedin) Link building between websites and pages Assisted in all areas of both on-page and off-page SEO including technical and/or content audits,

Student Exchange/Outgoing Exchange Coordinator (OGX) This involved: Analysing of the global marketing trends and managing international relationships Developed various promotional strategies online and offline Point of exchange between students and foreign universties. coordinating the student selection process and information, preparing candidates for an international exchange experience.