Description

I help brands make informed decisions, craft compelling narratives, and expand their global reach.

From market research and performance analytics to engaging content and seamless translations, I provide tailored solutions that drive impact by turning insights into impactful actions.

🚀 Let’s grow your business with data-driven strategies and compelling content.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Basic
Italian
Basic
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Mondelez Europe
EU Strategy I&A Manager
August 2022 - Today (3 years and 10 months)
Challenge : Empower the category with superior insights & foresights to fuel the growth
• Develop the new Lu Equity brand foundations, purpose & comms and restage the new pack design of Lu masterbrand with marketing through a 4-in-1 research plan
• Identify the potential of NPDs vs. supporting the core and help prioritizing brands and actions with marketing for quick positive shift & market share gains
• Define & embed the growth opportunities among stakeholders for the future growth for Chocolate
• Empower the product value on Côte d'Or, Prince, Petit Ecolier, Napolitain & Pépito with the existent knowledge, cook the key facts & drive validation/opportunity tests among consumers
• Drive Kantar consumer panel usage & empower stakehodlers with consumer KPIs beyond the Nielsen levers for higher operational excellence
MARS France
Shopper & Market Insights Manager
January 2022 - January 2022
Challenge : Build a sustainable winning consumer/shopper centric culture to accelerate the leadership purpose
• Shape the future through shopper understanding : lead the shopper and category growth agenda and drive the impact plan within the brand, portfolio and customers strategy
• Deploy the marketfundamentals knowledge and the emerging trends: build the knowledge on the french pet parent journey, shopper behavior & new consumer trends
• Drive the data intelligence : deliver a full and regular business guidance powered by data (channels, battelfields, growth drivers, competitive intelligence)
• Activate the operational excellence : democratize the consumer/shopper based-value kpis, but also the analytics self-serve tools for highly effective agility
• Bridge the expertiseswithin the cross-functional teams : synergizethe skills and expertises of internal and external business partners
Mondelez Europe
EU Strategy I&A Specialist
November 2019 - September 2020 (10 months)
Challenge : Accelerate the growth of the "Refreshing Gum & Candies" category and make Mondelez brands more competitivein France& Benelux
• Portfolio core : Analyze and inspire the performance development of the Core range
• Portfolio Innovations : Inspire innovations, support and monitor their deployment in-market
• Brand Equity : Monitor the brands health vs. competition and deliver the levers and priorities
• Distribution : Analyze and monitor retail contributors to the growth / decline of our brands and those of the competition
• Covid impact : generate the insights and new behavioral changes resulting from covid crisis