Description

Accomplished marketing and public relations leader with over 20 years of experience delivering impactful brand strategies, media engagement, and corporate communications across hospitality, finance, technology and lifestyle sectors. Specialises in driving brand equity, customer engagement, and reputation management through storytelling, campaigns, and strong client relationships. I possess solid experience of digital platforms and trends and excel in guiding, supervising, and managing teams and agencies to achieve outstanding results. Known for launching brands, building media visibility, and aligning marketing with commercial strategy.

Industry field of expertise

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Remote only

Primarily works remotely

EVOPS Marketing
General Manager
February 2018 - Today (8 years and 4 months)
Dubai - United Arab Emirates
Leading and managing a boutique marketing agency serving top-tier clients infinance, hospitality, technology, and lifestyle. Spearhead strategy, operations, and business development. Drive marketing campaigns, brand launches, and customer engagement plans. Manage senior-level client relationships and growth initiatives. Lead pitches and proposals for regional and international awards. Oversee team performance, innovation, and delivery excellence.
MPJ
Vice President, Marketing Pro-Junction
July 2008 - February 2018 (9 years and 7 months)
Dubai - United Arab Emirates
Led strategic marketing and PR initiativesfor global and regional brands across sectors Successfully turned the agency into a profitable entity with high client retention. Executed multi-channel marketing strategies across hospitality, healthcare, real estate, fashion, and FMCG. Managed creative direction, client strategy, and revenue targets. Launched numerous brand campaigns with measurable ROI.
Hospitality Management Holding (HMH)
Chief Marketing Officer
March 2006 - June 2008 (2 years and 3 months)
Dubai - United Arab Emirates
Oversaw marketing strategyfor a portfolio of 30+ hotels in the MENA region. Managed brand identity, e-commerce strategy, advertising, and PR. Executed traditional and digital campaigns across 15 countries. Delivered strong marketing ROI through strategic tie-ups with major banks and partners.