About Hermine
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Italian
Basic
Experience
- Aubade ParisInternational Senior Omnichannel Marketing ManagerAugust 2021 - Today (4 years and 10 months)Paris, France- Designing, managing and deploying the marketing and communication strategy for commercial operations and seasonal collaborations- Supporting the Brand manager in the development of future collaborations- Ensuring the successful deployment of marketing campaigns, anticipating blockages and meeting deadlines- Leading marketing, ecommerce and retail projects for omnichannel customer experience operations- Responsible for the production and maintenance of a seasonal marketing plan in partnership with all marketing departments (CRM, social media, VM, trade)- Coordinating the teams for the deployment of the marketing plan- Managing of photo shoots for AW22 and SS23
- Aubade ParisInternational CRM and Social Media ManagerFebruary 2021 - August 2021 (6 months)Paris, France- Defining and driving omni-channel client strategies for B2C and B2B optimizing acquisition, retention and marketing plan for Europe- Conceiving, creating and deploying the loyalty program of the brand- Developing clienteling strategy and top clients experience- Briefing and following up of e-marketing campaigns and management of retail campaigns- Managing, monitoring of key clients KPIs and sharing with top management- Working collaboratively with key partners : e-commerce, retail, IT and external partners- Defining and driving of the social media strategy- Managing a team of two persons
- Chateau de l'EpinayClient Experience ManagerJune 2020 - November 2020 (5 months)Angers, FranceThe Château de l'Epinay is a beautiful Hotel, Spa, Restaurant in Anjou which advocates a reduction of the ecological footprint, and a more eco-responsible development.- Customizing client relations to ensure clients' stays are in line with our brand image and expectations- Identifying means of increasing productivity and efficiency within the front desk team- Responsible for ensuring that diary management is effective and in line with strategy- Demonstrating excellent creative skills to provide innovative set-ups, menus and functions for groups- Developing the Events branch
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Education
- Master of ManagementIÉSEG School of Management2013Master in Management, Marketing
- Marketing Thesis, MarketingIÉSEG School of Management2012Marketing Thesis, Marketing