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Henrike Theda KlugHT

Henrike Theda Klug

f&b brand strategy and communications

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

About Henrike Theda

After working in global advertising agencies for more than 9 years, I’ve dedicated myself to using my skills and experience towards marketing my biggest passion: food & wine. I speak English, French, German, Mandarin and Cantonese fluently and have extensive experience in working across various cultures and continents.
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Chinese

    Fluent

  • German

    Fluent

Can work on-site
Paris (up to 50km), Paris (up to km)

Experience

  • Chinoiseries
    Co-Founder
    January 2020 - Today (6 years and 5 months)
    Paris, France
    I co-founded Chinoiseries, my Paris-based Chinese food project during the pandemic, out of a desire to try and combat the anti-Asian sentiment that COVID exacerbated. What started out as selling thousands of hand-made frozen dumplings during lockdown has since expanded to pop-up's, teaching Chinese dumpling classes, cooking private and commercial events around Franceand hosting a semi-regular supper club.
  • Henrike Theda Klug
    Freelance Branding and Marketing
    January 2018 - Today (8 years and 5 months)
    Paris, France
    Leveraging a decade's worth of cross-functional marketing experience to provide full-scale brand and communications advisory to small food and wine businesses.
  • Proximity BBDO Paris
    Regional Account Director - Europe | Global In-Market Lead - P&G CRM Growing Families & Victoria 50+
    July 2016 - October 2017 (1 year and 3 months)
    Paris, France
    Leading agency-side global in-market organisation & coordination on P&G CRM programmes for growing families and mature consumers.

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Education

  • Master of Arts
    University of Edinburgh
    2008
    MA (Hons), Business Studies
  • Yoga Alliance 200 Hrs, Yoga Teacher Training/Yoga Therapy
    Ashiyana Yoga Village
    2017
    Yoga Alliance 200 Hrs, Yoga Teacher Training/Yoga Therapy

Certifications

  • Product Management
    General Assembly
    2017
  • 200 Yoga Alliance RYS Yoga Teacher Training
    Ashiyana Yoga School Goa
    2017

Skill set (21)

Categories