Description

Consultant en Digital et Marketing | Contribuant activement au succès des entreprises depuis 2011

Experte marketing de plus de 13 ans d'expérience, mon parcours diversifié m'a permis de collaborer avec les plus grandes marques et groupes.

Très attachée aux performances business, je veille au ROI de mes campagnes tout en gardant le client au coeur de mes stratégies.

Mes domaines d'interventions :

Stratégie :

- Marketing, Communication, Digital, Contenus

- Réponse appels d'offres

Conseil et accompagnement :

- Social Media

- Influence

- Brand Content

- Copywriting - SEO friendly

E-commerce

- Gestion de projets, cadrage et conduite opérationnelle

- Création de site vitrine et e-commerce

- Gestion e-commerce & logistique

Management

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Publicis Luxe
Digital Marketing Consultant
DIGITAL AND IT
December 2022 - Today (3 years and 6 months)
Paris, France
L'Oréal Division Luxe
YSL Beauty DMI
Helena Rubinstein

Senior Account Manager - Social Lead
- Instagram & Tiktok
- Weibo, Douyin, Wechat, Red

- Élaborer et mettre en œuvre une stratégie éditoriale cohérente
- Définir les guidelines de marque et assurer leur mise en œuvre sur toutes les plateformes / assurer la cohérence et la pertinence des contenus
- Challenger les briefs et créas
- Diriger le pool de créateurs (choix des créateurs + idées de contenu).

- Superviser les activités en cours
- Garantir la qualité des livrables

Management d'une équipe
Marketing d'influence Instagram TikTok social media
Confidential
Marketing & Sales Director
DEFENSE AND MILITARY
January 2022 - January 2023 (11 months)
Paris, France
- Identifying growth opportunities
- Drawing up marketing, communication, media & digital plans
- Team management
- Managing partner relations
- Developing partnerships

Member of the CODIR
Stratégie de communication Marketing d'influence Media Social Media Planification stratégique Business development Négociation Coordination d’équipe Marketing digital Marketing Relations presse
Lightinderm
Responsable E-commerce, Acquisition & Marketing
HEALTH AND WELLNESS
April 2021 - September 2021 (6 months)
Paris, France
TRAFFIC ACQUISITION
- Ensuring the visibility of the website and improving its performance on search engines in order to stimulate traffic from Internet users;
- To allocate the traffic acquisition budget between the various levers (Display, SEM, retargeting, RTB, Facebook ads, etc.) in conjunction with the marketing department;
- Manage the media agency and challenge the proposed actions;
- Ensuring that campaigns run smoothly on each lever, measuring performance and optimising campaign ROI;
- Monitor the campaigns run by competing acquisition marketing sites, and propose actions on a "test & learn" basis;
- Brief the existing creative team;
- Creation and implementation of the loyalty programme

PR & INFLUENCE
- Managing PR and influencer agencies
- Managing events

E-COMMERCE
- Maintaining and managing the website
- Monitoring traffic, different channels and KPIs
- Sales reporting
- Implementation and launch of a mobile application including augmented reality

- Support for digital BTB
E-commerce Stratégie de communication Acquisition trafic Marketing Réseaux sociaux Facebook Marketing Google AdWords Instagram Marketing Branding