Heloise Beauchesne

Qonto is the leading European business finance solution. It simplifies everything from everyday banking and financing to bookkeeping and spend management. With its fast and innovative product, highly responsive customer service and transparent prices, Qonto energizes SMEs and freelancers so that they can achieve more. Founded in 2017, Qonto has raised €622M in 2022.

My achievements:

🏆 New onboarding funnel strategy definied (product, human support & CRM)

🏆 New pricing

🏆 Expense report discovery, beta launch & success analysis

🏆 Receipt reminders launch (GTM) & success analysis

🏆 New Manager role launch (GTM) & success analysis

🏆 Improvement registration flow & success analysis

Pennylane is building the financial OS (Operating System) for European SMEs. A single source of truth for financial data, used on one side by entrepreneurs to run their business (invoicing and getting paid, paying suppliers and expense management, piloting cash and profitability) and on the other side by their accountant for bookkeeping and fiscal declarations.

My missions:

- Launch and structure the Product Marketing function

- User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights

- Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction (problem-solving & feature specs owned by Product teams)

- Product Presentation: handle product positioning, product messaging, the final word on names, taglines, value propositions & marketing content

- Product Usage Engagement: drive feature adoption & usage

- Product ROI Engagement: increase the value & perception of value for all customers

- New Features Communication: ensure perfect roll-out & messaging for new features - - Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring

My achievements:

-Participate to upsell and adoption strategies on key features

- Run upsell and adoption campaigns

- Create a premium customer service offer (discovery, go-to-market strategy...)

- Run a discovery on what should be the new customer service in 2022

- new pricing

- Elevo and Javelo partnerships Internal product communication (newsletters, product demos, keynotes...)

- Creation of the PayFit Community

- Revamp the referral program

- Create a new offer for accountants

- Participate in the discovery on revamping the new payslip