About Hélène
French
Native or bilingual
English
Fluent
Dutch
Conversational
Experience
- Self-EmployedSOCIAL MEDIA, SEO & SEA CONSULTANTJanuary 2019 - Today (7 years and 5 months)Bruxelles, BelgiumAssisting various SMEs (real estate, associations, food e-shops, etc.) in increasing their online sales by conducting audits of their digital activities. Responsible for managing social media channels, both organic and paid, to enhance brand visibility and engagement. Driving growth in both organic and paid traffic through SEO and SEA strategies. Monitoring performance metrics to ensure continuous optimization and improved results.
- Triodos BankDIGITAL GROWTH EXPERTFebruary 2021 - February 2025 (4 years)BelgiumResponsible for defining and executing digital strategies, with a focus on customer acquisition and growth marketing. Define and operate paid advertising campaigns (across multiple platforms) and automated email journeys to drive new customer acquisition and retention. Success is measured through tracking and analyzing key KPIs, ensuring data driven adjustments are made to improve outcomes. Additionally, responsible for managing the website and mobile app content with a focus on UX.
- GRENPEACE BELGIUMTRAFFIC MANAGER & ENGAGEMENT SPECIALISTJanuary 2018 - January 2021 (3 years)BelgiumResponsible of the leads generation program. Responsible for planning, running & monitoring the digital campaigns & projects (SEA, Social Media Advertising, SEO). Project manager for the website refactoring.
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Education
- MASTER IN INTERNATIONAL MANAGEMENT BACHELOR IN BUSINESS ADMINISTRATIONMASTER IN INTERNATIONAL MANAGEMENT BACHELOR IN BUSINESS ADMINISTRATION
- ICHECBusiness School in2012ICHEC