Description

Expatriée depuis 2016, d'abord à Singapour (2016-2021), puis récemment à Mumbai, Inde (Avril 2021), j'accompagne nos équipes commerciales en Asie dans la création de stratégies commerciales pertinentes, alimentées par du contenu marketing personnalisé. Ces stratégies sont à destination d'un nombre défini de prospects à forte valeur ajoutée et à fort potentiel d’achat. (Dans une démarche d'ABM, ou marketing des comptes stratégiques en français)

Une fois la stratégie validée, je suis responsable de la création de contenu à destination de notre cible et de son exécution. Voici quelques exemples de ce que je suis capable de créer et promouvoir (en français et en anglais):

- Livre blanc (White paper), eBook, brochure, etc.

- Contenu pour vos campagnes d'emailing (Nurture Campaigns)

- Création de contenu pour vos webinars et événements digitaux

- Etudes de marché et Veille concurrentielle

- Articles (print & online)

- Communiqué de Presse

C'est avec plaisir et professionnalisme que je vous accompagne dans la création, l'execution et la promotion de vos activités marketing en France et à l'étranger.

N'hésitez pas à me contacter pour plus d'informations!

Hélène.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

dunnhumby (a Tesco Company)
Senior Marketing & Bid Manager
RETAIL (LARGE RETAILERS)
January 2019 - Today (7 years and 5 months)
Mumbai, India
Singapore (Jan 2019-March 2021)
Mumbai, India (April 2021 - Now)

Building, deploying and managing account-specific marketing plans aligned with sales and business objectives, to grow existing accounts and win new target accounts – Largest food retailers and CPG companies in APAC, for an annual revenue target of +USD 20M.

Building, deploying and managing account-specific marketing plans aligned with sales and business objectives, to grow existing accounts and win new target accounts

I. Driving growth and closing target accounts through smarter and efficient planning account management

Account Profiling & Budgeting
• Working in tandem with sales, market heads and senior leadership to select and profile high-value accounts in India & the APAC region
• Understanding key account’s priorities and needs; spotting gaps and growth opportunities early on
• Allocating resources and budget against each account

Developing a 360 Marketing and Content Strategy
• Designing and executing personalised 1:1, one-to-few and one-to-many marketing tactics in an intuitive, engaging and impactful way through multiple channels (email, social, events)
• Continuously partnering with sales to incorporate feedback from the frontline into marketing strategies and initiatives
• Teaming up with the global product marketing team to develop tools and content. Localising and translating content for Indian and APAC audiences

Creating winning pitches and proposals
• Working with sales leads to develop a clear win strategy for each proposal, and collating inputs from key stakeholders (Sales, Finance, Legal, Product teams etc.)
• Ensuring on-time submission of the proposal & follow up with Sales

Reporting
• Measuring the success of my ABM tactics & ROI
• Tracking lead flow and pipeline movement through Oracle CX • Creating Win/Loss reviews

II. Lead Prioritization and Scoring
• Led the creation of a lead scoring model for the APAC region to prioritise high-quality leads, and was responsible for its implementation worldwide

III. Building strong PR strategy that supports Business Development
• Promoting targeted content to the media and securing coverage in major publications
• Raising the profile of our experts in the region through opinion pieces, exclusive interviews etc.
Marketing de contenu Gestion de projet Marketing Réseaux sociaux Rédaction web Communication digitale Relations presse
Synthesio (an Ipsos company)
Senior Client Success Manager
CONSULTING AND AUDITS
March 2015 - September 2018 (3 years and 6 months)
Singapour, Singapore
Paris (March 2015-Nov 2016)
Singapore (Dec 2016-Sept 2018)

Manage social media & online reputation projects for several key accounts, including top leaders in the beauty industry.

1. Project Management
- Managed social media & online reputation projects for 8 key accounts, including top leaders in the beauty industry
- 3 consecutive years of renewal on all key accounts for an overall budget of approx. USD 1 million

2. Client Training and Support
- Served as the expert for clients and prospects on how to maximize social media data to drive marketing, business strategy and customer service
 

- Assisted customers in implementing the technical solution, including analytics, Boolean search queries, and reporting
- Provided first point of contact for issue identification, diagnosis and resolution
- Escalated suggestions on new features to the product team on behalf of our customers

3. Team Management
- Training & supervising a team of 3 junior Project Managers, Interns and Outsourcers
Gestion de projet Réseaux sociaux Veille concurrentielle Analyse de données E-réputation

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Master in Brand Management
ISCOM Paris
2015
Manager de la Marque

Helene Harang

Senior Marketing Manager

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