About Hedi
🧠 Présentation
Expert en Growth Marketing passionné, j’accompagne les startups et scale-ups dans leur croissance en combinant stratégie, exécution et itération rapide. Mon approche repose sur des tests structurés, une obsession pour le ROI, et une maîtrise des leviers d’acquisition organiques comme payants. J’interviens aussi bien en early stage qu’en phase de scale, en autonomie ou en soutien d’équipes existantes.
🛠️ Services proposés
-Audit & stratégie Growth
- Analyse du funnel, identification des quick wins & axes de croissance
- Élaboration de roadmap growth mensuelle ou trimestrielle
-Lead generation B2B / B2C
- Scraping, cold emailing, nurturing, automation
- Création de workflows d’acquisition avec outils no-code (PhantomBuster, Make, etc.)
-Social Ads & Paid Marketing
- Création et gestion de campagnes Facebook/Meta Ads, TikTok Ads, LinkedIn Ads
- Conception de landing pages performantes, A/B testing, CRO
-CRM & Email Marketing
- Segmentation, scoring, onboarding & re-engagement
- Setup et optimisation sur HubSpot, Brevo, Klaviyo ou Salesforce
-Content & UGC strategy
- Création de contenus orientés performance (posts, Reels, TikToks)
- Mise en place de stratégie UGC : recrutement, briefing, validation des créas
-Growth loop & Product marketing
- Boucles de croissance intégrées au produit
- Analyse comportementale, feedback utilisateurs, stratégie go-to-market
Prêt à donner vie à vos projets ? Contactez-moi, et construisons ensemble votre réussite ! 📥
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Scaleway (Free Group) | Marketing Operations SpecialistOperations Marketing SpecialistTELECOMMUNICATIONSSeptember 2024 - Today (1 year and 9 months)Paris, FranceKey ResponsibilitiesEmail Marketing & CRM Management→ Managed B2B email marketing campaigns targeting high-value tech clients, optimizing delivery, open, and click-through rates.→ Led CRM management and audience segmentation to personalize outreach and maximize engagement.→ Oversaw database management, segmentation, and list hygiene to maintain targeted and effective communication, ensuring data quality and audience accuracy.Marketing Strategy & Automation→ Developed and executed targeted marketing strategies to drive customer acquisition, increase engagement, and improve retention, aligning with business growth objectives.→ Implemented marketing automation processes to streamline workflows, increase efficiency, and improve overall campaign effectiveness.Cross-Functional Collaboration & Performance Analysis→ Partnered with sales, product, and customer success teams to ensure alignment between marketing initiatives and core business goals, enhancing cross-departmental synergy.→ Analyzed key performance metrics and delivered detailed reports, providing actionable insights that informed and enhanced future marketing strategies.→ Contributed to AI-focused event marketing (AI Pulse) by crafting targeted communications and engagement strategies.
- AIRCOMMarketing Consultant | FreelanceCONSULTING AND AUDITSJuly 2022 - Today (3 years and 11 months)Bd Périphérique, Paris, FranceContext: As a freelance marketing consultant, I collaborated with startups and mid-sized businesses across various industries, providing customized marketing solutions to improve brand positioning, audience engagement, and revenue generation.Tools & Skills: Google Ads, Meta Ads, TikTok Ads, HubSpot, Klaviyo, Looker Studio, Email Marketing, CRM Segmentation, Paid Advertising, Influencer Marketing, Copywriting, Automation WorkflowsAdvertising & Paid Media-> Managed and optimized paid campaigns across Google Ads, Meta Ads, and TikTok Ads to enhance brand awareness and drive conversions.-> Conducted A/B testing on ad creatives, audience targeting, and messaging to improve cost per acquisition (CPA) and return on ad spend (ROAS).-> Collaborated with creative teams to develop engaging ad content, including video ads, carousel formats, and interactive placements.Marketing Strategy & CRM-> Developed and executed customer acquisition strategies to increase engagement and retention, aligning with business objectives.-> Implemented marketing automation and CRM workflows, streamlining lead nurturing and retention efforts.-> Analyzed key marketing performance metrics, providing insights to optimize campaigns and improve conversion rates.
- ExtropianExtropian | Social Media & Growth Strategy ConsultantLUXURY GOODSNovember 2024 - February 2025 (3 months)Paris, FranceContext: Extropian is a media platform specializing in the watch industry. My role was to build its online presence, create engaging content, and develop a structured social media, email marketing and ads strategy to attract and retain a dedicated audience.Key ResponsibilitiesSocial Media Strategy & Content Growth-> Defined and executed a content strategy to position Extropian as a leading media platform in the watch industry.-> Revamped social media presence, increasing engagement through Reels, educational content, and community-driven initiatives.Email Marketing & Audience Engagement-> Developed a structured email marketing strategy, integrating lead generation and retention workflows.-> Analyzed audience behavior to optimize content and engagement strategies, growing the brand’s digital footprint.
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Education
- Master stratégie et marketing digitalIsc Paris2023
- Licence 3 MACI, Management des Affaires et Commerce InternationalAix-Marseille Université2020Licence 3 MACI, Management des Affaires et Commerce International