About Hayame
Grande École graduate (SKEMA Business School, MSc International Marketing) with 3+ years of hands-on experience in operational marketing, CRM, social media management and international project coordination.
I have worked with leading brands including Chanel Fragrance & Beauty, eBay France and Rakuten France, managing complex marketing projects across 20+ international markets, coordinating agencies and external partners, and delivering measurable results.
What I can help you with:
- Social media strategy and management (Instagram, LinkedIn, Facebook, TikTok) — editorial calendar, content creation, community management, influencer campaigns
- CRM deployment and email marketing automation (HubSpot, Salesforce, Pardot, Brevo, Dartagnan) — segmentation, workflows, A/B testing, reporting
- Marketing project coordination — agency management, campaign execution, KPI dashboards, post-campaign reporting
- International trade show representation (SIAL, Anuga, Gulfood Dubai) — logistics, supplier targeting, networking, post-show reporting
- B2B marketing support — offer structuring, commercial proposals, sales enablement materials
Languages:French (native) · English (bilingual) · Arabic (native)
My trilingual profile is a strong asset for companies operating in international or Arabic-speaking markets.
Available for remote missions and open to relocation. Daily rate: €350–450.
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 50km)
Experience
- Hayame Imgharen EIConsultante Marketing OpérationnelCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)› 8 missions B2B menées pour des PME internationales (Maroc, Canada, France) : CRM, structuration d'offre, activation digitale, gestion des réseaux sociaux› Déploiement de stratégies CRM omnicanales (segmentation, automatisation, nurturing) — amélioration mesurable des taux de conversion à chaque mission› Représentation sur salons internationaux (Gulfood Dubaï UAE, Anuga Cologne) : qualification de 60+ partenaires, 15 relations commerciales concrétisées› Production de reportings KPI, tableaux de bord Power BI/Excel et livrables décisionnels
- eBay FranceChargée de Projets Marketing DigitalE-COMMERCEJuly 2024 - December 2024 (5 months)Paris, France› Coordination de 4 agences, calendrier éditorial, validation des contenus, 3 campagnes d'influence (Maxildan, Baptiste Pitois, High Side Moto), 6 jeux concours, 2 événements physiques› Dashboards de performance mensuels (data scraping, Facebook Ads Manager, Instagram Insights) ; monthly et quarterly reports management
- Rakuten FranceChef de Projets Marketing B2BE-COMMERCEJuly 2022 - December 2022 (5 months)Paris, France› 15+ événements B2B (webinaires, salons, Rakuten Connect) : logistique, contenus, reporting — 200+ leads qualifiés› Déploiement CRM (Salesforce, Pardot, Dartagnan) : +25% CTR, automatisation, segmentation, newsletters B2B
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Education
- Programme Grande École – MiM & MSc International Marketing & Business DevelopmentSKEMA Business School2024Programme Grande École – MiM & MSc International Marketing & Business Development
- Licence LEA Anglais & Arabe, Parcours AffairesUniversité Paris Nanterre2021Licence LEA Anglais & Arabe, Parcours Affaires