Harshitha Yeduvaka

• •Conducted a rigorous audit of Dior's omnichannel ecosystem (encompassing retail, e-commerce, and mobile platforms) to identify critical gaps in personalization, service consistency, and cross-platform digital integration.

• •Formulated a comprehensive strategic optimization plan introducing virtual tours, mobile checkout, and real-time feedback mechanisms, forecasting a 20% increase in user satisfaction through advanced simulated modeling.

• •Engineered and executed a targeted digital marketing campaign, analyzing simulated Key Performance Indicators (KPIs) to project a 15% uplift in B2C engagement across key social media channels.

• •Spearheaded a visionary branding case 2044, conducting a comparative analysis of sustainable packaging to propose a 100% biodegradable product roadmap that balances the MAYA principle, familiarity with innovation, optimize market for small-to large scale businesses. a sophisticated brand visual language by transitioning from modernism to organic, flowing designs utilizing eco-conscious typography and plant-based ink specifications to enhance brand presence while maintaining ethical production standards

• •Directed comprehensive strategic evaluations leveraging Porter's Five Forces and VRIN frameworks to assess competitive advantage within a dynamic business simulation environment.

• •Designed actionable recommendations that streamlined virtual operational processes and accelerated cross-functional team decision-making efficiency by 10%.

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Accelerated multi-platform social growth (Instagram, LinkedIn) by executing a data-informed content strategy, resulting in a 12% follower increase and a 17% boost in average engagement per post.

• •Optimized email marketing funnels by implementing rigorous A/B testing and strategic copy development, which improved newsletter open rates by 15% and strengthened audience engagement.

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Analyzed campaign performance and identified key content trends, providing actionable insights that directly informed strategy adjustments and improved overall campaign ROI.

• •Onboarded 65+ B2B clients (Zivame, Future Group) onto a SaaS HR platform, ensuring 100% compliance with Indian labour laws through expert payroll and tax configuration across diverse enterprise accounts.

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Accelerated client onboarding cycles by 30%, reducing HR professional training timelines and delivering a 13% measurable boost in user experience through structured implementation workflows.

• •Slashed client churn by 15% in one quarter by designing and executing a tailored CRM strategy across 25+ SME accounts, leveraging data-driven segmentation and proactive account management.