Hannah M.

Social Listening & Insights consultant with experience leading intelligence for global brands and high-growth tech companies. I turn online conversations and cultural signals into smart, actionable insights, supporting brand strategy, content optimisation, PR, influencer partnerships, and reputation management.

Analysing conversations : EN | FR

I transform online conversation into strategic intelligence that drives growth. From defining the right listening objectives to crafting clean queries, I analyse audience behaviour, sentiment, and trends to uncover the insights that matter.

My reporting is story-led and action-oriented, equipping teams to make confident decisions in marketing, communications, and product development.

→ Social data analytics: Trends, sentiment, conversation architecture, influencer analysis

→ Category and competitor intelligence: Positioning, share of conversation, whitespace mapping

→ Brand and reputation insights: Perception drivers, issue detection, advocacy tracking

→ Campaign effectiveness: Message resonance, audience response, activation signals

→ Audience exploration: Motivations, interests, cultural affinities revealed through behaviour

“Working with Hannah was a great experience. She brought professionalism, proactivity, and structure that made the trend analysis project run seamlessly. I would highly recommend her for any data-driven insight work.” - Managing Director, The Social Wire

English | French