Description

🎯 Consultante senior en marketing & communication | Spécialiste stratégie événementielle B2B | Trilingue FR/EN/ES

Forte de 12 ans d'expérience en marketing stratégique, communication 360° et gestion de projets événementiels en France et à l'international, j'accompagne les entreprises dans la conception et le déploiement de campagnes à fort impact, alliant performance, innovation et cohérence de marque.

✨ Ce que je vous apporte :

• Une expertise pointue en marketing B2B et événementiel (salons, programmes VIP, hosted buyers, partenariats, event management...)

• Une maîtrise des campagnes multicanales (médias on & offline, brand content, CRM)

• Une capacité à piloter des projets complexes en lien étroit avec les équipes commerciales, digitales & partenaires

• Une vision stratégique ET opérationnelle, toujours orientée résultats

📍 Basée à Bordeaux, je travaille à distance ou sur site selon vos besoins.

💬 Parlons-en ! Je serais ravie de contribuer à vos projets avec sérieux, créativité et enthousiasme.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

Bordeaux Events And More
B2B Marketing & Communications Manager
ENTERTAINMENT AND LEISURE
January 2021 - August 2024 (3 years and 7 months)
Bordeaux, France
Led the marketing and communications strategy for Vinitech-Sifel & Exp'Hôtel, focusing on initiatives that drive exhibitor recruitment and attendee acquisition while ensuring close alignment with sales team. Managed a 1M€ marketing budget, aligning marketing activities with sales Developed and executed integrated marketing campaigns, incorporating account-based marketing (ABM), digital campaigns, and co-marketing. Supervised 20+ international agents, executing field marketing programs to expand event reach in key EMEA and LATAM regions . Developed and executed a Club Program, successfully nurturing 500 top buyer and VIP profiles. Led the implementation of Inwink (event management platform) with the digital team, improving data centralization, lead tracking, and enhancing collaboration between marketing, sales, and operations.
Bordeaux Events And More SAS
Marketing & Communications Project Manager
ENTERTAINMENT AND LEISURE
January 2019 - December 2020 (1 year and 11 months)
Bordeaux, France
Coordinated marketing strategies for Exp'Hôtel, Aquibat, and Vinitech-Sifel Virtual, overseeing cross-functional collaboration, brand content creation, and media planning to drive exhibitor recruitment and attendee engagement, while aligning closely with sales for campaign success.
Bordeaux Events And More SAS
Mediaplanner
January 2016 - January 2018 (2 years)
Bordeaux, France
Designed and executed multi-channel media plans (OOH, TV, cinema, digital, press, radio) for B2B and B2C events, managing an €800K budget and optimizing media partnerships to maximize visibility, performance, and ROI.