About Hanane
Consultante en Web Analytics avec une expérience de 6 ans dans divers secteurs, dont 4 ans en conseil digital sur plusieurs projets. 🚀
Je vous accompagne à toutes les étapes du cycle de vie des données, avec un focus sur la croissance, à travers :
📊 Collecte de données : Mise en place et déploiement de solutions de Tag Management System.
📈 Valorisation des données : Création de tableaux de bord automatisés sur les principales plateformes du marché.
🌐 Activation : Implémentation de solutions d'attribution et de connexion entre les outils, avec une optimisation axée sur la Conversion Rate Optimization (CRO).
🧐 Exploitation optimale : Mise en place de processus de Data Quality Management.
Prête à contribuer à vos projets en freelance. 💼
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ConverteoAnalytics x Digital Products Senior ConsultantFebruary 2020 - January 2022 (1 year and 11 months)
- Elevate | Agence Data & Technologies MarketingDigital Analytics ConsultantAugust 2018 - February 2020 (1 year and 6 months)Île-de-France, France• Data Governance: Ensuring compliance with data collection processes internally and through external tools, implementation of agile work methodologies with project stakeholders.• Collection and unification of data: the establishment of tagging plans, tag (analytics, advertising...) for new webpages, or websites.• Data activation and analysis: monthly/weekly dashboard production, AdHoc analysis, the proposal for route optimization via AB test or customization.• Leading the technical implementation and testing of AI/personalization solutions on EDF private market website.
- Groupe PSADigital Performance AnalystSeptember 2016 - August 2018 (1 year and 11 months)Île-de-France, France• Management of the online and CRM activity: business requirements & KPIs definition, automate reports implementation and data visualization dashboards• Support to Peugeot Worldwide countries to measure and optimize their performances ( through AB testing & Benchmark studies)• Production of monthly reporting synthesizing the performance (Digital & Non-Digital) on the main priority countries.• Participation in Adhoc analysis of campaigns and local supports.
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Education
- Master Marketing, Distribution and E-CommerceIÉSEG School of Management2018Master Marketing, Distribution and E-Commerce
- Bachelor of BusinessUniversité Paris Sud (Paris XI)2016Bachelor's degree, Business and Adminstration