Description

Passionate strategy & growth marketing expert with a strong entrepreneurial and data-driven mindset.

From consulting firms to successful scale-ups & big leading E-commerce companies, I have 12+ years experience in strategic business and operations in fast-paced environments.

My areas of expertise include :

- Strategic vision, problem-solving mindset, operational excellence and management

- Company-wide transformations to build high performing cross-functional agile and data-driven teams

- Digital Marketing: Mobile app marketing, CRM automation, remarketing, paid search

- Customer loyalty: reach & data collect strategies, LTV based segmentation, transition matrix & multi-channel activation

Graduated from HEC PARIS

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Independent
Operating Parner
PRIVATE EQUITY
January 2025 - Today (1 year and 6 months)
Paris, France
Operating Partner acting as Part-time CMO / COO
✵ Partnered with investors and founders to drive strategy, operating model design and growth acceleration across portfolio companies
✵ Led growth, pricing and go-to-market strategies for early-stage ventures and scale-ups
✵ Led the recruitment of 10+ founders and executive teams
Venture Capital Start-up Business model Pricing strategy Excellence opérationnelle
Odyssée Impact
COO & Start up studio Director
PRIVATE EQUITY
November 2023 - December 2025 (2 years and 1 month)
Paris, France
Start-up Studio Director
✵ Scaled a venture studio : launched 10+ startups, 80% success rate at seed-funding
✵ Designed and launched an intensive 6-month incubation program
✵ Recruited and supported 15+ exceptional entrepreneurs and senior executives

COO
✵ Managed internal processes and the full employee lifecycle both for internal staff and entrepreneurs (~30 FTEs)
✵ Scope included HR, Finance, internal and external communication, funding
Stratégie d'entreprise Business plan Venture Capital Start-up Excellence opérationnelle
ManoMano
Customer marketing Director
E-COMMERCE
May 2021 - Today (5 years and 2 months)
Bordeaux, France
Key achievements
Built B2C customer strategic marketing & customer analytics teams
Reached 5M app downloads and 900K+ MAU in 5 countries
Ambassador of Business x Product x Tech agile collaboration (SAFE framework)
Cross-team collaboration across company : Product & tech, Acquisition, Growth, Data & Analytics, Commerce, Operations, finance
Active leader of Culture & Management internal community
Direct management 15+ people

Main missions
- CRM & Loyalty : Increased by +40% customer contactability. Restructured business & tech organization to scale CRM automation & Loyalty strategy
- Mobile App : Reached 5M downloads in 18 months through fast-growing strategy across 5 countries (SEA, CRM, sales promotion)
- Analytics : Built Customer knowledge, from basic analyses to machine learning initiatives (customer scoring, segmentation, personalization)
- HR : Restructured 100% team - Recruited, trained, and now manages 15 top-performing professionals (from junior to experienced)
Application Mobile CRM Customer Loyalty/ Retention Stratégie commerciale