Description

I’m a Digital marketing lead and a Communication consultant with 9 years of experience managing digital transformation in business, open innovation and artificial intelligence in digital marketing. I worked with corporations in The Mena region, LA and France on

Sustainable marketing management and positive corporate impact. Through personal insight and business intelligence in an international context,

I help businesses grasp new digital marketing approaches and methods to problems through Artificial Intelligence, business strategies and creating shared value between the corporation and the community.

Mixing e-learning components with digital, I thrive to be part of innovative and entrepreneurship trends and landscape in Europe-Mena and the international digital ecosystem

Languages

Arabic
Native or bilingual
French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

SIEGWERK - GERMANY
Digital product owner
October 2023 - Today (2 years and 8 months)
Digital Marketing Strategy & Execution: Developed and implemented comprehensive digital marketing strategies, including SEO, SEM, social media, and content marketing. Cross-Functional Project Management: Led cross-functional teams to deliver successful projects on time and within budget. B2B Sales & CRM: Built strong relationships with clients, managed sales pipelines, and optimized CRM processes. Content Creation: Created engaging content, including articles, blog posts, and social media posts, to promote automation and MyInkroom functionalities.
OPEN GROUP - PARIS
Business Development Manager
July 2022 - January 2024 (1 year and 6 months)
Developing and implementing comprehensive go-to-market strategies. Identifying target markets and developing tailored sales approaches to pitch the Marketplace and ecommerce model. Generating and qualifying leads through various channels, including networking, cold calling, and email Building strong relationships with potential and existing clients. Conducting effective sales presentations and product demonstrations. Mentoring and coaching a team of interns to leverage LinkedIn Sales Navigator and HubSpot for effective lead generation and sales outreach.
HYPERPAY- DUBAI
Digital Marketing Manager
November 2018 - Today (7 years and 7 months)
Consultancy contract
HYPERPAY- DUBAI
Developed and executed marketing strategies aligned with business objectives. Strengthened brand awareness and positioning. Produced high-quality content, including videos, blog posts, and social media content, to engage target audiences. Optimized website content and implemented paid advertising campaigns. Led and mentored a team of 5 to deliver exceptional results. Overseed cross-functional projects, ensuring timely delivery Utilized data analytics to track campaign performance Built strong relationships with clients and partners Managed marketing budgets effectively and optimized ROI.