Habiba Zerrouqui

Global Pricing Expert with 10+ years of experience in Pricing, Sales Controlling, and Business Support, supporting organizations in improving profitability, pricing governance, and commercial performance across international markets.

I bring over 7 years of experience in the Food & Beverage and Nutraceutical industries, operating in complex environments where margin optimization, cost volatility, and structured pricing processes are critical. I combine a strong strategic mindset with hands-on execution, ensuring pricing strategies are effectively implemented and adopted by teams.

In addition to pricing expertise, I have a significant track record as a Business Lead and Project Manager, notably in:

- ERP system transitions to SAP, acting as the business interface between finance, sales, IT, and external integrators

- Design and deployment of new pricing tools, dashboards, and governance frameworks to support decision-making and improve pricing discipline

My areas of expertise include:

- Pricing strategy and transformation journey (value-based pricing, price architecture, list price & corridor strategies)

- End-to-end pricing implementation and change management

- Sales controlling & profitability analysis

- Business partnering with Sales, Marketing, Finance, and Supply Chain

- Pricing tools, KPIs, and performance dashboards

- International and multi-market pricing governance

I support companies with a pragmatic, data-driven, and business-oriented approach, helping them structure pricing, align stakeholders, and deliver sustainable margin improvements.