About Gwen
French
Native or bilingual
English
Native or bilingual
German
Fluent
Experience
- BitDegreeCMOEDUCATION AND E-LEARNINGNovember 2020 - Today (5 years and 7 months)- Strategy- Performance marketing- Team management (3 people)- Product market fit / test&learn approach / proving business model & scaling
- Urban Sports ClubPartnerships & B2B Marketing ManagerE-COMMERCEJuly 2019 - October 2020 (1 year and 3 months)Paris, FranceAt Urban Sports Club, I am responsible for:
- Developing marketing partnerships with brands, media partners and B2B marketing platforms
- Implementing a successful influencer & ambassador marketing strategy
- Evaluating, analysing and optimising all partnerships to scale the business in France
- Responsible for lead gen B2B marketing campaigns
- OpenClassroomsGrowth HackerEDUCATION AND E-LEARNINGJanuary 2017 - June 2019 (2 years and 6 months)Paris, France
- Responsible for all acquisition campaigns for the English-speaking market
- Social media, PPC, display ad campaigns as well as partnerships
- Responsible for increasing brand recognition, trust and retention from free sign ups to paid customer acquisition.
- Expertise with sales and marketing tools: Salesforce, HubSpot, Zapier, Customer.io, Amplitude, Periscope
- Developing strong relationships with the sales team to ensure constant optimisations
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Education
- Bac+5 - Cognitive LinguisticsUniversity of Vienna2014* Sociolinguistics * Computational linguistics * Cognitive linguistics Thesis on the fascinating topic of prepositions: "Are prepositions processed differently in the brain in French and in English: the case of 'on/sur'"
- Bac+3 - Data AnalyseOpenClassrooms2019* SQL * Python * Statistiques * Probabilités