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Gwen RivetGR

Gwen Rivet

Consultant Growth Marketing

€550/day
Paris, FR
3-7 years

Average response time: 1 hour

About Gwen

🚀 Growth Hacking made easy 🚀

Envie de générer plus de leads à moindre coût ?
Envie d'optimiser la rétention client ?
Envie d'automatiser vos actions marketing ?
Envie de mener des tests rapidement et mettre en place une stratégie gagnante ?

Avec 6 ans d'expérience en marketing digital, principalement au sein de start-ups devenues scale-ups, je vous accompagne dans l'apprentissage et l'application du "Growth Mindset".

Le growth mindset c'est quoi ?

C'est penser et comprendre le funnel de conversion de A à Z. C'est apprendre à se poser les bonnes questions et mettre en place des choses rapidement, sous la forme de tests itératifs et data-driven. Le growth mindset c'est aussi réunir ses équipes autour des mêmes objectifs et travailler ensemble afin de les atteindre.

Mes compétences couvrent donc toutes les étapes du funnel (notoriété - acquisition - activation - retention - revenu) et vous aident à la mise en place de stratégies gagnantes pour votre business.

Ready? Let's Grow together 🚀
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • BitDegree
    CMO
    EDUCATION AND E-LEARNING
    November 2020 - Today (5 years and 7 months)
    - Strategy
    - Performance marketing
    - Team management (3 people)
    - Product market fit / test&learn approach / proving business model & scaling
    Stratégie de communication Stratégie webmarketing
  • Urban Sports Club
    Partnerships & B2B Marketing Manager
    E-COMMERCE
    July 2019 - October 2020 (1 year and 3 months)
    Paris, France
    At Urban Sports Club, I am responsible for:

    • Developing marketing partnerships with brands, media partners and B2B marketing platforms
    • Implementing a successful influencer & ambassador marketing strategy
    • Evaluating, analysing and optimising all partnerships to scale the business in France
    • Responsible for lead gen B2B marketing campaigns
    Inbound marketing Marketing de contenu Partenariats
  • OpenClassrooms
    Growth Hacker
    EDUCATION AND E-LEARNING
    January 2017 - June 2019 (2 years and 6 months)
    Paris, France
    • Responsible for all acquisition campaigns for the English-speaking market
    • Social media, PPC, display ad campaigns as well as partnerships
    • Responsible for increasing brand recognition, trust and retention from free sign ups to paid customer acquisition.
    • Expertise with sales and marketing tools: Salesforce, HubSpot, Zapier, Customer.io, Amplitude, Periscope
    • Developing strong relationships with the sales team to ensure constant optimisations
    Growth hacking

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Education

  • Bac+5 - Cognitive Linguistics
    University of Vienna
    2014
    * Sociolinguistics * Computational linguistics * Cognitive linguistics Thesis on the fascinating topic of prepositions: "Are prepositions processed differently in the brain in French and in English: the case of 'on/sur'"
  • Bac+3 - Data Analyse
    OpenClassrooms
    2019
    * SQL * Python * Statistiques * Probabilités

Certifications

Skill set (21)

Categories