Guillaume L.

Salesforce Marketing Cloud Expert - 9x SF Certif

Remote from Lille

  • 50.632
  • 3.05749
  • Indicative rate €625 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1h
Propose a project The project will only begin when you accept Guillaume's quote.

Availability not confirmed

Part time, Evenings & week-ends

Propose a project The project will only begin when you accept Guillaume's quote.

Location and geographical scope

Lille, France
Remote only
Works remotely most of the time


Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Food Industry
  • Automobile
  • Banking & Insurance
  • Small Retail
  • Consulting & Auditing
+15 autres
Company size
  • 1 person
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres




  • Anglais

    Full professional proficiency

  • Espagnol

    Native or bilingual

  • Français

    Native or bilingual

Skills (13)

Guillaume in a few words

Hi !

I am Guillaume Loiseau, a Senior Salesforce Consultant specialized on Marketing Cloud, Datorama and Pardot.

I started my career in the email marketing in 2009 in Belgium. Since then, I've never left the consultancy' and the digital marketing's worlds. During those 11 years, I've had the opportunity to work with hundreds of clients on different projects across various industries and locations. I've taken various roles from Solution Architect, Technical Architect to Project Manager. I've been working in the Salesforce ecosystem since 2015.

Today as a freelancer consultant, my goal is to help you to get the most out of your marketing platform by providing end to end expertise. My last manager called me "The Swiss Knife": I learn fast, adapt to all situation and will find a solution for your problem.

My main competences:
- End-to-end Salesforce Marketing Cloud implementation
- Email Marketing & Deliverability
- Marketing Automation
- Multi-channel Customer Journeys
- HTML, AmpScript, SQL, SSJS
- Mobile Connect (SMS), Push, Social Studio, Advertising Studio, etc.

In my spare time, I love to develop websites, practice different sports (swim, bike, run & crossfit), have a good coffee, a long walk, discover new places and new people.

I speak French, English & Spanish



TOTAL - Total

Energy & Utilities


Barcelone, Espagne

September 2019 - November 2019

Leading a team of 5 Salesforce experts, I am responsible for the design and delivery of Salesforce solutions and technologies to meet client business goals and technical requirements.
2 team members were working full-time on the Sales & Service Cloud implementation
3 team members where working full-time on Salesforce Marketing Cloud implementation

After my 3 months leading this project, several data sources have been connected to Sales & Service Cloud.
And Marketing Cloud was deployed in 4 countries.

Chalhoub Group

Cosmetics & Fashion

Senior Salesforce Marketing Cloud Consultant

Dubai Design District, Émirats arabes unis

November 2019 - Today

Chalhoub Group has a growing workforce of more than 12,000 people, implemented in 14 countries, as well as operating over 700 retail stores.

My role is to lead the Salesforce Marketing Cloud practice within the group.

- Data provisioning from several sources, including the CRM
- Data modeling to meet the marketing strategies
- Transactional email creations
- Landing pages design and creations
- Emailing template creation, optimized for the emailing and responsive
- Supporting the team in charge of the sending with HTML, SQL & AmpScript questions
- Customer journeys creations (welcome journey, birthday, reactivation, ...)


Banking & Insurance

Salesforce Marketing Cloud Project Manager

Madrid, Espagne

May 2016 - October 2018

Salesforce Marketing Cloud deployment. Project managed globally (Spanish HQ), act locally (USA, Mexico, Colombia, Peru, Chile and Uruguay).
During 2 years, from Madrid and travelling around North, Central and South America, I was leading a team of 3 persons to deploy Salesforce Marketing Cloud across several countries.

Each of the country had its own SFMC instance, data sources, marketing requirements and technical resources.

I serve as the primary SME to provide consultative technical and conceptual guidelines for Salesforce Marketing Cloud. This includes, but is not limited to:
- Organize the onsite discoveries sessions
- Tokenized Sending configuration (data was encrypted in Marketing Cloud)
- Identify the data sources & data fields to import & export
- Functional, technical and admin trainings to the different teams.

Radhika Sareen - Chalhoub Group


Guillaume is highly skilled and well-versed with Salesforce Marketing Cloud. He has played a major role in Chalhoub Group's digital transformation project for top luxury brands. He not only is technically sound, but also has a great business understanding, which is a rare combination. In addition to his impressive work ethic, Guillaume is a humble professional with a great attitude and is always willing to help other colleagues. I would highly recommend him for any Marketing Automation Projects.



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