Description

In 2025 managing brands is a challenge. Why?

Because crisis & pricing inflation have impacted the purchase power of our consumers, because they can speak, request & buy our brands 24/7 from everywhere in the world, because environmental & health challenges are also raised but not always correlated to higher prices.

Good news ! From FMCG to Luxury, the brands are still linked with emotions & memories. Writing strong brand stories to answer consumer challenges is key to succeed...

Good news again ! At Marketing Advisory Partners writing brand stories is our main expertise.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), La Rochelle (up to 50km), Bordeaux (up to 50km), Nantes (up to 50km)

Mister Garden
Directeur Marketing
RESTAURANTS AND FOOD SERVICE
June 2025 - Today (1 year)
Paris, France
Directeur Marketing Part Time
Marketing Strategy shaping to embrace internal growth and franchise development.
Communication & marketing plan efficiency in restaurants & in digital with tenders on several agencies. First influence & media campaigns for the brand.
Colead of the product selection for each seasonal menu & set up of the brand stories.

restauration Marketing and Communications Planning Marketing d'influence Branding Efficacité opérationnelle
TEDIBER
CMO /Marketing & Communication Director
E-COMMERCE
August 2023 - December 2024 (1 year and 4 months)
Business size & scale : France 50M€. 80 people. Media 2m€
Main responsibilities: Make Tediber the most desirable brand of the French mattress market
Creation of a new B2B Hospitality strategy including, new dedicated website, PR, & new concept for professional show
Results: New range launch for EquipHotel, +30 PR articles in 2024, +40% turnover in year 1
Writing and deployment of a new B2C brand platform including new TV copy, new Ecom website, new retail concept
Results: IPSOS 2024 +3pts ToM From #8 to #3 most emotional brand GOOGLE +40% brand queries S1 24 vs ly
Professionalization of the marketing approach to build an efficient branding strategy
Results : New IPSOS brand methodology implementation, New agencies tender for media / RP / brand agencies
Management: Team management 10 people of which 3 middle managers
Influence: Jury of Les Victoires du Marketing 2024. 50Partners CMO Club member, Digital Native Club Tediber spokesman
MARS WRIGLEY
Gum Head of Marketing & Media Director
AGRICULTURE
July 2021 - August 2023 (2 years and 1 month)
France
Business size & scale: Gum Portfolio FRANCE, 120M€ RSV. Media all brands >15M€ A&P.
Main responsibilities: Make MW #1 on Gum & Transform Media Strategy
Gum 2022 Turnaround on Freedent, Airwaves, Hubba Bubba. #1 Marketing plan design & implementation
Results: From -5% to +14% Sales growth. From #2 SOM to #1 / #1 Penetration growth / #1 gum among -35yo
Transform media all brands (M&M’s, Snickers…) New ways of working, digitalization, addressable targeting strategy
Results: From 90% TV investments to 60%/40% TV/Digital. 1st partnership with a TOP5 influencer in France
Management: Team management hierarchic 3 people and cross functional (7 people)