Guillaume Doyen

After a 4-year-early career in Finance as Treasurer and Project Manager, I started my own company, THINK’SIDE, to fuel my entrepreneurial mindset, unleash my creativity and satisfy my aspiration for challenges.

I have been operating for 10 years first as an Agent for both world-class and young talented horse riders, then as a Marketing/Communication Consultant and Project Manager for various stakeholders in the Equestrian Sports industry.

I now aim to apply my skills and knowledge on a variety of challenging projects in new fields, with team-oriented organizations.

As an agent, I mainly experienced Sports Marketing, Partnership Management, Events Marketing and Brand Activation. I had the notable opportunity to work in close cooperation with the Marketing teams of prestigious companies such as Rolex and Hermès, which has been a most enlightening experience to develop my skills and self confidence in setting up first-class events.

Organizing an increasing number of events on behalf of riders, show organizers and partner brands, fostered my desire to evolve at a more strategic level.

All spurred my eagerness to combine Project Management with Strategic Consultancy, both in Brand and Content Marketing. This is just what I have been doing for the last 2 years for the leading and ever-growing company Samshield, with a particular focus on Strategic Planning and Content Production.

In combining creative thinking with global vision, I like to design concepts and stories in support of strategic approaches to implement value adding and inspiring changes in the organization of my customers.

I am driven by the prospect of delivering comprehensive services, from strategic high-level schemes to high-quality communication contents and campaigns, with the adequate level of audacity to meet customer expectations and go even beyond.

As a solution-oriented person, my biggest assets are definitely my versatility and my ability to multitask and adopt a 360° approach.