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Guillaume Coulomb

Data Analyste / Data Architecte

Moves to Paris, Paris

  • 48.8566
  • 2.3517
Propose a project The project will begin once you accept Guillaume's quote.
Propose a project The project will begin once you accept Guillaume's quote.

Location and workplace preferences

Paris, France
Can work on-site in your office in
  • around Paris 4e Arrondissement and 50km
  • Paris


Project length
≤ 1 week




Skills (7)

Guillaume in a few words

Après 7 ans passé chez fifty-five, boite de conseil spécialisée en marketing digital, je mets à disposition mon expertise aux marques afin de les aider à mieux capitaliser sur leurs données pour optimiser leur marketing digital.

Expert en web analytics et en data visualisation depuis plus de 7 ans, je suis à l'aise aussi bien sur les demandes de gestion de projet data / expressions de besoin que sur les hard skills (SQL, Python, etc.)

Que vous ayez besoin d'aide pour optimiser votre collecte de données (implémentation Google Analytics), pour vous former aux différents outils du marché ou encore pour réaliser un dashboard cross-sources sur DataStudio au travers d'un pipeline de data processing, n'hésitez pas à me contacter.

A très vite !



Digital & IT

Product Manager, Data & Activation

Paris, France

June 2013 - Today (8 years and 7 months)

## Data & Activation Lead @55
In charge of building automated processing pipelines for clients, with a great focus on data quality. These pipelines collect and process clients raw data ending with actionable tables to feed marketing activations missions, such as:
- datalake missions
- scoring & clustering missions
- cloud reporting missions using pre-aggregated SQL tables plugged to dataviz tools such as Google Data Studio or Tableau Software
- product recommendations missions
- abandonment cart retargeting missions
- attribution analysis using Markov scoring based on analytics and media data

Half product managers, half data engineers, we gathered an extensive knowledge in Digital Marketing, with a strong understanding of business in both activation scenarii (data driven acquisition, attribution, onsite optimization, media buy, etc) and best engineering practices, especially when it comes to database management.

## Product Manager Privacy
In charge of defining the privacy offer @55
- product management of an in-house tool (Cookie Consent 55) which allows customers getting compliant with EU cookie guidelines (features development, roadmap prioritisation, pitch & sales)
- definition of a GDPR servicing offer to help companies comply with the General Data Protection Regulation
- lead of the 55 GDPR compliancy
- highly active as a digital chronicler - full list of publication available here : https://teahouse.fifty-five.com/fr/author/guillaume-coulomb/

## Google Marketing Platform Expert
In charge of defining the Google Marketing Platform offer at 55:
- pitch & sales
- technology/opportunity watch on Google Analytics suite products
- coordination of the sales effort for Analytics 360 resell
- expertise, training and knowledge consolidation at 55

External recommendations

Check out Guillaume's recommendations