About Guillaume
French
Native or bilingual
English
Fluent
Experience
- SorareSenior Analytics EngineerENTERTAINMENT AND LEISURENovember 2022 - Today (3 years and 7 months)Paris, FranceAnalytics & Reporting
- Defined and created key metrics to monitor business health.
- Main contributor and developer in Looker, creating the architecture and dashboards.
- Created scorecards for leadership, highlighting key metrics and areas for improvement.
Data Infrastructure- Developed the company's data stack using Snowflake, DBT, and Looker.
- Implemented data jobs for core concepts and main fact and dimension tables.
- Investigated technical issues with developers to improve data quality.
CRM, Marketing and SEO- Integrated AppsFlyer's data to map user acquisition and installation.
- Defined acquisition channels and user attribution systems to monitor CPA & LTV.
- Created monitoring systems for SEO engagement and brand awareness using Google Search Console.
- Partnered with the CRM manager to deliver retargeting plans and personalized emails via Braze.
- Integrated external data sources with data engineers to enhance marketing intelligence.
Technical EnvironmentSnowflake (+++), DBT (+++), Looker (+++), SQL (+++), Braze (++), Python (+) - RetailMeNot, FranceBusiness Analytics ManagerE-COMMERCESeptember 2019 - November 2022 (3 years and 2 months)Paris Metropolitan Area, FranceIn addition to my experience as a Senior Data Analyst, I have successfully managed a team of three, including Data Engineers and Data Analysts. Our collaborative efforts have driven key projects forward, balancing business unit demands and personal development.Team Management
- Managed a team of 3 Data Engineers and Data Analysts.
- Defined objectives and OKRs, ensuring alignment with company goals.
- Conducted regular follow-ups and provided career guidance.
- Developed roadmaps based on company objectives and team input.
- Facilitated weekly discussions and prioritized tasks using JIRA/Linear.
Objectives and Career Plans- Set clear career development goals for team members.
- Provided mentorship and support for achieving career milestones.
- Encouraged continuous learning and skill enhancement.
- Fostered a culture of innovation and personal growth within the team.
- RetailMeNot, FranceSenior Data AnalystE-COMMERCEFebruary 2018 - September 2019 (1 year and 7 months)Paris Metropolitan Area, FranceData Infrastructure
- Migrated the full database from Vertica to Snowflake (2nd French Customer for Snowflake)
- Developed the company's data infrastructure using Microsoft SSIS, Snowflake and Tableau.
- Technically merged our business into coupon & cashback verticals.
- Worked with engineering team to ensure data quality overtime.
Financials- Developed our yearly plans and predictions on traffic and revenues.
- Designed LTV metrics and analyzed cohorts for value, retention, and performances.
- Designed the tool and reporting monitor key metrics for the strategic committee.
CRM & Marketing- Segmented customer base for targeted CRM communication.
- Conducted ad-hoc analyses on marketing campaigns.
- Created an advanced user Engagement Scoring system.
Additional Collaboration- Created scripts to anonymize database systems based on user activity for GDPR purpose.
- Developed monthly customized reports for merchants using sales team inputs.
- Monitored AB test roadmap and results.
- Provided reporting tools for various business units.
Technical EnvironmentSnowflake (+++), Microsoft SSIS (+++), Excel (+++), Vertica (++), Tableau (++), Google Analytics (+), Python (+)
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Education
- Engineer's degree, Computer/Information Technology Administration and ManagementEISTI2012Engineer's degree, Computer/Information Technology Administration and Management