Description

10+ ans d’expérience internationale dans le secteur du luxe et de la beauté. Spécialiste en image de marque, storytelling global et production de contenus 360°, avec une expertise approfondie des codes visuels sectoriels. Expérience confirmée dans la gestion de projets complexes, la coordination de talents créatifs (DA, photographes, stylistes, producteurs, monteurs...) et la déclinaison d’identités visuelles cohérentes sur tous supports (digital, print, social, vidéo, événementiel). Parcours mixte entreprise/agence, à l’aise dans des environnements multiculturels et matriciels.

Industry field of expertise

Languages

Italian
Native or bilingual
French
Fluent
English
Fluent
German
Basic
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

McCann Worldgroup
Client Service Director – Luxury Division
PRESS AND MEDIA
January 2023 - December 2023 (11 months)
Paris, France
• Applied deep expertise in the luxury sector, developing tailored strategies for high-profile clients to enhance brand image and market impact
• Oversaw integrated content strategies for global campaigns, ensuring seamless storytelling across video, print, social media, and digital
• Streamlined the creative development process from briefing to final content delivery, coordinating cross functional teams to meet client objectives efficiently
• Managed client relationships as the primary point of contact, optimizing alignment between creative execution and brand marketing goals
• Mentored account managers to uphold high service standards and operational excellence

Stratégie de communication Branding & Identity Gestion de projet campagne publicitaire
SHISEIDO EMEA
Global Brand Content Manager – Brand & Creative Studio
FASHION AND COSMETICS
March 2017 - December 2022 (5 years and 9 months)
Paris, France
• Led global launches for the Makeup category and Fragrance development for Dolce&Gabbana Beauty, crafting integrated communication strategies
• Developed omnichannel content strategies, ensuring brand consistency across markets
• Managed cross-functional teams, ensuring creative content aligned with brand vision and fashion codes

Stratégie de communication Branding & Identity Beauty Luxe Création de contenus
BREGUET SA (The Swatch Group),
PR & Marketing Manager
LUXURY GOODS
September 2012 - December 2015 (3 years and 3 months)
L'Abbaye, VD, Switzerland
• Developed and implemented global PR strategies, optimizing media outreach
• Managed press relationships and organized VIC events to elevate brand visibility
• Coordinated 20 international branches, ensuring a unified brand tone and consistency in external communications

Stratégie de communication Branding & Identity Relations publiques Horlogerie coordination internationale