Description

Directeur des Opérations avec plus de 20 ans d’expérience internationale, j’aide les entreprises à croître efficacement, à améliorer leur performance et à structurer une croissance durable.

Actuellement je supervise la stratégie, l’exécution et la performance sur plusieurs marchés. Mon rôle : transformer les défis complexes en leviers de croissance concrets.

Mon parcours, à la croisée du digital, du marketing et du sport, m’a permis de développer une vision à 360° de la performance et du management interculturel. Je construis des équipes performantes, optimise les process et pilote l’exécution avec rigueur et impact.

Si vous recherchez un leader capable de combiner vision stratégique, excellence opérationnelle et sens du résultat, c’est exactement ce que j’apporte.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Catalan
Fluent
Italian
Conversational
Portuguese
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km)

BETCLIC
Director of Operations - Africa
January 2023 - Today (3 years and 5 months)
Paris, France
• Act as the strategic voice of the Africa region within HQ, aligning central vision with local market realities across Côte d’Ivoire, Senegal, and Benin.
• Coordinate and optimize marketing operations, ensuring full alignment between central Growth Teams and local business priorities.
• Design and implement scalable processes to improve efficiency, compliance, and speed-to-market for regional operations.
• Drive growth and performance monitoring: KPIs dashboards (Acquisition, Retention, Trading, Payment, CS) to track market progress and inform decision-making.
• Lead cross-functional teams to deliver business impact and accelerate market expansion (+/- 50ppl)
Performance Leadership & Execution Excellence Operational Strategy & Scaling Team Empowerment & Talent Development Global Expansion & Market Strategy
BETCLIC
Acquisition & Digital Media Director
August 2020 - January 2023 (2 years and 5 months)
Paris, France
• Led global Acquisition & Digital Media strategy across all markets, managing a team of 30+ PPL in Growth, User Acquisition, Affiliation, Influence, SEO/SEA and Paid Media Solutions.
• Defined and executed cross-channel strategies with a strong focus on experimentation and ROI.
• Optimized user acquisition funnels (App + Web), improving CVR and reducing CAC through data-driven decision-making and agile testing.
• Provided strategic direction and support to teams managing affiliate & influencer deals, ensuring scalability and efficiency across channels.
• Supervise growth experimentation frameworks (A/B testing, rapid iteration) to identify high-performing campaigns and new growth levers.
• Drove double-digit growth in new user acquisition while ensuring efficiency and scalability across multiple geographies.
• Acted as Head of Product for the Paid Channels Squad, aligning marketing technology, product and data teams to maximize acquisition efficiency.
Team Empowerment & Talent Development Performance Leadership & Execution Excellence
BETCLIC
Head of Affiliation & Partnerships
May 2019 - July 2020 (1 year and 2 months)
Bordeaux, France
• Led and developed the Affiliation team of 10+ specialists, setting strategy, objectives, and performance monitoring.
• Designed and managed gambling affiliate strategies, driving qualified traffic and maximizing ROI across multiple geographies.
• Oversaw performance marketing & digital media deals, ensuring profitability and scalability of partnerships.
• Negotiated and optimized key partnerships (affiliates, digital media networks), improving conversion and reducing acquisition costs.
• Introduced tracking & reporting frameworks (KPIs, dashboards) to monitor campaign performance and support data-driven decisions.
• Contributed to significant growth in new user acquisition while ensuring compliance with industry standards.
Performance Leadership & Execution Excellence