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Giulia P.GP

Giulia P.

Brand Strategist & Digital Planner

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

About Giulia

I'm a Trilingual (French, Italian, English) Marketing expert, with 10 years experience in the Gulf, Europe and the US, with experience ranging from advertising to brand planning and strategy, digital marketing, copywriting, content creation & production.

Areas of expertise: Marketing and Brand Strategy, Copywriting, Content Creation, Digital Campaigns, Branding & Visual Identity.

If you're looking for support to build your strategy, craft your brand, systemize and produce your content, and remove the hassle from your marketing needs, I'm here to help! Let's chat.
  • Italian

    Native or bilingual

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Arabic

    Basic

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Groundwork Club
    Founder & CEO
    CONSULTING AND AUDITS
    September 2021 - Today (4 years and 9 months)
    Italy
    Helping businesses big and small develop their brand, hack their niche, craft their offer and market themselves for over a decade, and we make it fun, approachable, but most of all efficient. Our clients are in the fashion, lifestyle, food, online entrepreneurship and hospitality sectors in the US, France, the U.K, Italy, the Middle-East and more. If you're ready to take your brand to the next level, and you need a virtual cheerleader, let's have a chat and do the groundwork together.
  • Hexagon Events and Marketing
    Business Director
    SOCIAL NETWORKS
    October 2020 - July 2021 (9 months)
    Doha, Qatar
    Career highlight: Won and managed the launch of the Doha Design District Virtual Launch from ideation, planning, to conceptualization, creative development, video production, execution and event management offline and online.
    Client portfolio - all won from existing client relationships: Fashion, real estate, lifestyle and business: Msheireb Properties, St Regis, W Hotel, Qatar Tennis Federation, match&style, Workinton, Joud Flores, Padel
    Oversaw all content creation and management of all digital platforms for 8 retainer clients with a team of 6 handpicked and trained talents in-house
    Managed all outsourced crew and freelancers for content production, film, VOS, photography and animation.
  • Wunderman Thompson Doha
    Account Manager
    CULTURE
    February 2019 - October 2020 (1 year and 8 months)
    Doha, Qatar
    Career highlight: Spearheaded and managed the launch campaign of the National Museum of Qatar from planning, to creative oversight, production, media buying, execution and implementation across all channels
    Client portfolio: Arts & Culture, real estate, broadcast news: NMoQ, Alfardan Properties, Msheireb Downtown Doha, Msheireb Museums, Al Jazeera
    Oversaw content creation and management of all social media platforms for NMoQ for 1 year
    Produced over 10 TVC's and 10 photoshoots across all clients
    Handled and oversaw advertising and marketing projects ranging from branding, visual identity, brand campaigns, product launches, corporate materials, social media content and PR

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Education

  • Postgraduate Degree
    Institut Français de la Mode
    2013
    Major: Media & Communication Luxury seminar at Bocconi Milan Sustainable Fashion course at ESMOD Berlin Thesis: Beirut, fashion capital of the Middle East? Articles published in Le Monde, MTV, Cosmo 6-month Internship at Fashion E-commerce startup Carnet de Mode as Social Media and Influencer Manager
  • Master's degree
    INSEEC U.
    2012
    Specialization: Advertising & Digital Marketing Thesis: How did digital media change the online fashion consumption patterns? 6-month Internship at E-commerce startup SoJeans as PR, Partnerships and Digital Manager

Skill set (43)

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