About Giulia
Italian
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Arabic
Basic
Spanish
Conversational
Experience
- Groundwork ClubFounder & CEOCONSULTING AND AUDITSSeptember 2021 - Today (4 years and 9 months)ItalyHelping businesses big and small develop their brand, hack their niche, craft their offer and market themselves for over a decade, and we make it fun, approachable, but most of all efficient. Our clients are in the fashion, lifestyle, food, online entrepreneurship and hospitality sectors in the US, France, the U.K, Italy, the Middle-East and more. If you're ready to take your brand to the next level, and you need a virtual cheerleader, let's have a chat and do the groundwork together.
- Hexagon Events and MarketingBusiness DirectorSOCIAL NETWORKSOctober 2020 - July 2021 (9 months)Doha, QatarCareer highlight: Won and managed the launch of the Doha Design District Virtual Launch from ideation, planning, to conceptualization, creative development, video production, execution and event management offline and online.Client portfolio - all won from existing client relationships: Fashion, real estate, lifestyle and business: Msheireb Properties, St Regis, W Hotel, Qatar Tennis Federation, match&style, Workinton, Joud Flores, PadelOversaw all content creation and management of all digital platforms for 8 retainer clients with a team of 6 handpicked and trained talents in-houseManaged all outsourced crew and freelancers for content production, film, VOS, photography and animation.
- Wunderman Thompson DohaAccount ManagerCULTUREFebruary 2019 - October 2020 (1 year and 8 months)Doha, QatarCareer highlight: Spearheaded and managed the launch campaign of the National Museum of Qatar from planning, to creative oversight, production, media buying, execution and implementation across all channelsClient portfolio: Arts & Culture, real estate, broadcast news: NMoQ, Alfardan Properties, Msheireb Downtown Doha, Msheireb Museums, Al JazeeraOversaw content creation and management of all social media platforms for NMoQ for 1 yearProduced over 10 TVC's and 10 photoshoots across all clientsHandled and oversaw advertising and marketing projects ranging from branding, visual identity, brand campaigns, product launches, corporate materials, social media content and PR
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Education
- Postgraduate DegreeInstitut Français de la Mode2013Major: Media & Communication Luxury seminar at Bocconi Milan Sustainable Fashion course at ESMOD Berlin Thesis: Beirut, fashion capital of the Middle East? Articles published in Le Monde, MTV, Cosmo 6-month Internship at Fashion E-commerce startup Carnet de Mode as Social Media and Influencer Manager
- Master's degreeINSEEC U.2012Specialization: Advertising & Digital Marketing Thesis: How did digital media change the online fashion consumption patterns? 6-month Internship at E-commerce startup SoJeans as PR, Partnerships and Digital Manager