About Ghariba
Digital business transformation specialist with 10+years experience in BA, PM &
Product Owner positions.
❖ Has successfully completed very demanding assignments for various MNCs,
including YAHOO!, L'Oréal, Publicis Sapient, and JCDecaux
❖ Certified SAFe Agilist 5.1
❖ UX perfectionist (tools used before: sketch and figma)
❖ Fluent in English & Dutch, and intermediate level in French & Arabic
❖ IT Skills Include: Jira, Mirakl, SAP Hybris, Salesforce, Content Square, Google Analytics, Power BI, Microsoft Dynamics 365, Coremedia …
English
Native or bilingual
Dutch
Native or bilingual
French
Conversational
Can work on-site
Paris (up to 50km)
Experience
- PublicisBusiness Analyst ecommerceE-COMMERCEMarch 2021 - March 2023 (2 years)Paris, FranceAlign the vision and roadmap within the OpCo based on customer needs within a givenbusiness context.● Identify local specificities that will need to be addressed before the roll-out of the omni-channelplatform.● Conduct effective change impact assessments, readiness assessments, and stakeholder analysis.● Lead requirements gathering sessions based on business needs and methodically document forhandoff to IT partners in the solutioning and design of improved systematic behaviors with an eye oncustomer journey and user experience.● Lead testing efforts in conjunction with the Project or QA Manager, including the design and executionof test scripts and scenarios.● Prepare detailed requirement specifications, functional specifications, use case and work-flow diagramsand manage the requirements throughout the project lifecycle.● Drive adoption and usage of the new e-commerce platform across multiple business units, teams, andmarkets.● Own the KPI dashboard and monitor KPIs to track adoption and performance● Manage the onboarding of OpCo’s to the new e-commerce platforms by providing guidance andexpertise.● Drive adoption and provide product expertise, quantify high-impact opportunities with clearrecommendations to customers, manage objections, and evaluate feedbacks.● Perform discovery and gap analysis for AX (CRM, Marketing, Sales module).● Evaluate and prioritize evolution feedbacks against business value and collaborate with UX & productteam on evolutions.
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Education
- Leading SAFeLeading SAFe - Scaled Agile Framework2022Digital Age and Business Agility (12-14%) Thriving in the digital age SAFe© as an Operating System for Business Agility Core competencies of Business Agility Lesson 1 Lean-Agile Leaders (29-33%) Lean-Agile Mindset SAFe Core Values SAFe Lean-Agile Principles Lesson 2 Team and Technical Agility (6-8%) Cross-functional Agile Teams Built-in Quality Organizing around value with ARTs Lesson 3 Agile Product Delivery (29-33%) Customer-centric culture Design Thinking ART Backlog and WSJF PI Planning Develop on Cadence; Release on Demand Continuous Delivery Pipelines with DevOps Lesson 4 Lean Portfolio Management (12-14%) SAFe Portfolio Strategic Themes Portfolio canvas Epic hypothesis statements Traditional and Lean budgeting approaches Portfolio Kanban Lesson 5 Leading the Change (6-8%) Lead by example Lead the change SAFe Implementation Roadmap Lesson 6