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Germain CouteleauGC

Germain Couteleau

Stratégie de marque (ex BETC / BETC Fullsix)

€800/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

About Germain

J’accompagne les entreprises innovantes et optimistes dans la définition et l’expression de leur positionnement. Un positionnement voué à guider la manière dont elles conçoivent leur métier aujourd’hui et demain, orchestrent leur communication, pensent leur expérience client ou encore organisent leur activité.

Ici un petit aperçu de ce que j’ai fait dans le passé qui pourrait vous intéresser :
+12 ans en agences (média / communication / digitale) à accompagner les projets de communication, de marketing ou de transformation digitale de belles entreprises dans les domaines du transport et de la mobilité, de la food, de l’énergie, des loisir et divertissements, etc…
+3 ans de structuration et pilotage de la cellule de Brand Content de BETC Fullsix.

Mais aussi :
Avide de grand air. Père de 2 enfants. Toujours partant pour de nouvelles aventures !
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)

Experience

  • Germain Couteleau
    Stratégie de marque | Expérience | Contenu
    CONSULTING AND AUDITS
    July 2021 - Today (4 years and 11 months)
    Paris, Île-de-France, France
    I support innovative and optimistic companies in defining and expressing their strategic positioning. A positioning guiding the way they do their job now and will do in the future, the way they orchestrate their communication, they design their experience or even the way they organize their activity.
    Planning stratégique Marketing de contenu User Experience Design Branding
  • SANE STANDARD
    Associate and CMO
    FASHION AND COSMETICS
    June 2021 - November 2021 (5 months)
    Paris, Île-de-France, France
    👕At SANE our aim is to make sustainable fashion the new movement people want to wear. Our certification for sustainable fashion products helps brands to communicate their commitments. We don’t have the ultimate definition of « sustainable fashion » but we are convinced it must be approached in a holistic way. This is the reason why we guarantee that products certified by SANE are made with equal respect for the environment, worker’s rights and consumer’s health.
    Branding Réseaux sociaux Business development Relations presse
  • BETC Fullsix
    Business Director + Head of Content
    DIGITAL AND IT
    January 2017 - June 2021 (4 years and 5 months)
    Pantin
    Head of content
    📱 Set-Up of the unit | Supervision of a 30+ members team

    Business Director
    ✈️ Air France: Integrated brand communication | e-acquisition | social media
    🚗 Peugeot: Integrated brand communication | social media | CRM
    🐶 Royal Canin: Content strategy and content operation (+50 markets)
    Publicité Planning stratégique Marketing de contenu Réseaux sociaux Branding brand strategy Communication digitale CRM

Recommendations

Vincent Colonna-CesariVC
FU
FU
+2
Vincent Colonna-Cesari and 4 other people have recommended Germain

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Education

  • Licentiate degree
    Les Oiseaux
    Master 2 Marketing, Communication & Strategy- INSEEC, Paris Direct marketing, Market research/studies, Brand Management, Merchandising, Retailing, CRM, International marketing, E-commerce, etc. BTS Commercials Actions
  • BACHELOR DEGREE; Baccalaureate of economical sciences (HSC
    Les Oiseaux
    Master 2 Marketing, Communication & Strategy- INSEEC, Paris Direct marketing, Market research/studies, Brand Management, Merchandising, Retailing, CRM, International marketing, E-commerce, etc. BTS Commercials Actions

Skill set

Categories