About Gerald
With 20 years of experience in the FMCG industry, I have a proven track record of transforming businesses, managing P&L, developing and executing marketing and portfolio strategies, and delivering superior results for major brands such as Gillette (Procter & Gamble), Yoplait (General Mills), Candia and Entremont (Sodiaal).
As CMO and General Manager for Sodiaal Group, I was leading a multifunctional team of 150 people across five strategic categories on a global scope.
In 2025, I launched Brand IQ, a brand management consulting firm built for action: helping consumer brands clarify their strategy, align their teams, and relaunch growth.
My core competencies include brand strategy, communication, digital, innovation, sales strategy and organization leadership.
I am passionate about co-creating impactful and consumer-centric products and services with my clients to grow their business and build their brand.
I am also committed to fostering a culture of collaboration and team spirit to build consumer engagement.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Brand IQB2C Fractional CMO | Brand Transformation & Innovation ConsultingCONSULTING AND AUDITSJanuary 2025 - Today (1 year and 6 months)Paris, FranceIn 2025, I launched Brand IQ, a brand management consulting firm built for action: helping consumer brands clarify their strategy, align their teams, and relaunch growth.• Transformation missions: I have designed missions with proprietary frameworks delivered in just 7 days, adapted to the brand's key need: growth, innovation, communication, ai.• Other services: training, workshops, fractional CMO• Sectors: FMCG, Food, Beauty, Personal Care, Nutrition, Pharma, Retail• Clients examples: from global leaders (L'Oréal, Lilly) to small companies (Xantis) and startups (Nara)
- Sodiaal GroupManaging Director Growth Platforms, Marketing and R&DJanuary 2023 - January 2025 (2 years)Paris, France(Candia, Entremont, 21 AOP cheeses – scope: 30 countries - net sales: 2.5 €B - management of 150 people) Results: Cheese business turnaround (+50M€ EBIT), innovation generating +15M€ EBIT (10% of margin) since 2023 On top of my previous role, adding the P&L responsibility of 5 growth platforms, ie 5 agile, multifunctional and omnichannel teams, from industry to sales, aiming to create value within Sodiaal's most strategic categories (100€M net sales): cheese new usages (2 projects), nutrition, drinks, butter
- Sodiaal GroupMarketing, R&D, Sustainability and New Channels DirectorAGRICULTUREJanuary 2021 - January 2022 (1 year)Paris, France• Merged two organizations (Candia & Sodiaal Cheese) resulting in strong engagement from both sides• Installed a culture based on growth, consumer centricity and innovation• Set up Sodiaal Group strategy for value-creation: premiumization / new markets / new channels• Innovated to conquer new markets: new usages, new brands (Nature de Breton, Colombus…)• Launched in new channels & geographies: organic, US / China, direct sales (boutiques and e-commerce)
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Education
- Master of ScienceESSEC BUSINESS SCHOOL2003Master of Science
- Master of Science in Food Industry ManagementIMPERIAL COLLEGE OF LONDON2002Master of Science in Food Industry Management
Certifications
- AI and Machine Learning: building Data Sciences solutionsMIT2025