About Geraldine
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Experience
- CITYTAPSChief Product and Technical Officer (CPTO)January 2019 - June 2024 (5 years and 5 months)Paris, FranceProduct Strategy & Customer Research
- Conducted extensive customer interviews and field visits across 10 countries, uncovering pain points that shaped product strategy and drove feature prioritization decisions
- Secured €140k+ annual R&D funding through clear product vision and innovation roadmap aligned with market opportunities
Analytics & Data-Driven Growth- Led analytics initiatives that enabled customers to reduce operational losses by 30% through actionable insights and real-time monitoring dashboards
- Scaled platform from 1 to 30+ clients while maintaining 99.994% uptime, demonstrating proven ability to retain customers and grow revenue at scale
International Team Leadership & Delivery- Directed cross-functional engineering team of 8, implementing agile methodologies that achieved 25% faster delivery cycles
- Successfully managed distributed international team, fostering collaboration through effective communication protocols and cultural adaptability
- Led development of entirely new platform from concept to successful launch with 2 pilot customers, applying user-centric design principles throughout discovery and validation phases
- Coordinated integration projects between platform and 20+ third-party systems, collaborating with engineering teams to ensure seamless connectivity and enhanced user experience
- Partnered closely with sales and customer success teams to create compelling narratives, enabling enterprise deal closure and customer retention
- KINETICO (USA) & TTI FLOORCARESenior Product Marketing ManagerJanuary 2012 - January 2018 (6 years)United States
- Managed $150M+ retail consumer product portfolio with full P&L responsibility, delivering 17% growth through strategic roadmapping and data-driven product decisions
- Conducted in-home user research identifying unmet needs, leading to patented innovations that grew market share from 5% to 25%
- Conducted comprehensive market research in emerging markets (China) identifying product opportunities, with focus on understanding diverse user demographics and unmet needs
- Collaborated with sales and marketing teams, training 80+ stakeholders on product features to enable effective customer communication and positioning
- CC-Product Strategy (Cosmetics)Freelance PMJuly 2024 - Today (1 year and 11 months)Paris, France
- Beauty/wellness sector expertise: Leading private label dermocosmetics development and sourcing European beauty brands for exclusive distribution
- Developed customer-centric beauty solutions using AI and no-code tools, creating product recommendation app for in-store beauty advisors
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Education
- ECOLE CENTRALE PARIS
- BAKEDGE BUSINESS SCHOOLBA