Description

T-shaped marketer spécialisé en acquisition payante (SEA, SMA) et amélioration de l’expérience utilisateur.

👨🏽‍💻Je développe de A à Z une solution d’acquisition personnalisée:

- définition du tunnel de conversion

- tracking avancé de votre site pour optimiser la performance

- mise en place des outils de web analytics pour visualiser vos résultats

- création, gestion et optimisation des campagnes

- analyse de vos données et conduite d’études UX pour identifier les points de friction et amélioré vos taux de conversion

🎓Major de promotion d’un master en marketing digital, je suis certifié Google Ads, Facebook Ads et Microsoft Advertising.

J’ai travaillé chez l’annonceur et en agence intégrée.

Languages

French
Native or bilingual
English
Native or bilingual
Chinese
Fluent

Workplace preferences

Remote only

Primarily works remotely

Tandemz
Marketing manager
SOFTWARE PUBLISHING
September 2022 - Today (3 years and 9 months)
Paris, France
Tandemz is a self-service platform for UX research recruitment automation.

Responsible for developing and implementing the growth strategy through organic channels, paid channels, partnerships, events, marketing and sales automation.

I was the only full time marketing role.
Content marketing Génération de leads Organisation événementielle Partnerships User Experience (UX)
Economie d’énergie
Traffic Manager
CONSULTING AND AUDITS
January 2021 - Today (5 years and 4 months)
Paris, France
Managing acquisition performance of several internal and external accounts through SEA and SMA with advertising budget of up to 30K a month.

Providing recommendations for:
- websites SEO optimization
- landing pages design and optimization for conversion
- advertising budget breakdown across platforms

Designing and implementing campaign architecture across channels (especially Google Ads, Microsoft Advertising and Facebook Ads):
- Analyzing website traffic and acquisition breakdown
- Defining keywords and biding strategy
- Creating ad copy and audience targeting
- Implementing tracking on websites to follow performance (GTM, GA)

Web analytics:
Mapping customer journey on websites, identifying key steps and implement tracking to report on funnel progression.

Measuring and reporting on website traffic and campaigns performance (Google Analytics, Data Studio).
Presenting performance reports to internal and external clients.

Analyzing the impact of other types of marketing actions such as emailing, newsletter, sms and other PPC platforms.
SEA SMA Google Ads facebook ads Web analytics Google Analytics Google Tag Manager Conversion Rate Optimization Benchmark User Experience Design UX Research