About Gaspard
French
Native or bilingual
English
Fluent
Spanish
Conversational
Experience
- RoutynCo-fondateur / Growth Marketing AdvisorCONSULTING AND AUDITSJanuary 2022 - Today (4 years and 5 months)Lyon, FranceRoutyn accompagne les entreprises (Startup / PME) sur 3 axes business et les aident à :- structurer leur génération de leads dans le but d'atteindre une croissance rapide et durable (Growth Marketing).- améliorer la productivité et la performance des équipes commerciales (Sales Enablement).- Automatiser les process Sales afin de permettre à l'équipe commerciale de traiter plus de leads avec le même niveau de qualité (Sales Automation).
- Dougs ComptaHead of GrowthSOFTWARE PUBLISHINGJune 2021 - March 2022 (10 months)Lyon, France
- Woom.frCoFounder - Marketing, Growth & ProductTRAVEL AND TOURISMSeptember 2016 - April 2021 (4 years and 7 months)5 Rue Eugène Freyssinet, 75013 Paris, FranceMARKETING> strategy: validated the budget (135K€/y) and the marketing Action Plan> management: lead the marketing, content and e-merchandising team.> tools: G.Ads, F.Ads, Segment, Customer.io, web scrapper.> achievement: SEO (0 to 15%), repeat (0 to 10%), booking (from 0 to 1M€ turnover).GROWTH> Strategy: Automated the sourcing of leisure partners> LaGrowthFormation batch # 1 - analytics, Paid and free acquisition, automation, scrapping, tagging plan, AARRR, ICE score...> Tools: G.Analytics, GTM, Woodpecker, web scraper.> achievement: from 2 to 35 contracts per month and per FTE. From 0 to +1500 subscriptions.BUSINESS> built an entrepreneurial adventure with my brother Guillaume Vorilhon> Managed a team of 12 people> raised funds twice (700K € & 1M €)> up to 1M € turnover despite covid crisis> woom.fr was fully acquired in 01.2021 by WiiSmile, a company specialized in Works Councils.
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Education
- Growth HackingLaGrowthFormation2017Growth Hacking
- Master of ScienceEDHEC Business School2016Master of Science (MSc), Entrepreneuriat / études entrepreneuriales