Description

J’aide les agences, startups et marques à clarifier leur positionnement, structurer leurs offres et améliorer la performance de leurs contenus, ads et campagnes marketing.

Mon profil combine stratégie créative, marketing digital, contenu, performance et business development. Je peux intervenir sur des sujets comme le creative testing, l’analyse de campagnes, la stratégie de contenu, les briefs créatifs, les scripts ads, le brand narrative ou la structuration d’offres.

Ce qui me différencie : je fais le lien entre la créativité et la performance. J’aime transformer une idée floue en message clair, en contenu actionnable, en système de test ou en plan de croissance concret.

J’ai travaillé avec des agences et organisations comme ADAM Group, Vanna, SIGN.brussels et FromWhere Creative Studio, sur des missions mêlant stratégie, contenu, publicité, innovation et structuration de process.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Fromwhere Studio
Founder & Brand Strategy Consultant
SOCIAL NETWORKS
January 2022 - Today (4 years and 6 months)
Bruxelles, Belgium
Creative strategist: I turn consumer insights and brand strategy into creative concepts and content systems that boost brand awareness and drive conversions, from ideation through to production and post-campaign optimisation on Meta, Tiktok and Youtube for Adam Agency and our clients.

Content Production & Amplification: Produced podcasts, branded series, interviews/documentaries and advertising films end-to-end. From concept, multi-camera shoot, to edit and multi-format delivery for brands and institutions including Intermarché, Symington Family Estate, the European Commission, Solvay and LaFabriek City Gate (Brussels).

Paid Social & Performance: Planned and ran Meta & TikTok campaigns : creative, targeting, A/B testing, reporting and improving CPA and ROAS for clients such as Les Petites Bombes and Adam Agency.

Brand Strategy & Positioning: Led brand and innovation strategy engagements (for Vanna, a creative community) helping organisations define positioning, strategic frameworks and go-to-market narratives; conducted qualitative interviews, market intelligence and desk research (SIGN.brussels) to bring the consumer voice into strategic and creative decisions.

Digital Branding & Performance Marketing: Built a KPI framework and creative performance analysis system for a client portfolio (Adam& Fromwhere). Launched a weekly Creative Testing process to refine scripts and sales pitches; set up an ads management function bridging media and creative teams to cut iteration time and lift campaign performance.

Digital Product & Innovation: Incubated two data-driven product concepts as proofs of value: Prealys.fr, an AI/RAG-powered legaltech tool for estate planning, and Postureflow, a Chrome extension applying habit-formation design to behaviour change.

Industries: Retail (Intermarché), public institutions (European Commission, Solvay), consumer tech, agencies (Adam), music, design (Sign) and media (Vanna).
Digital Marketing Creative Strategy Performance Marketing Brand Strategy Paid social
BNP Paribas SA - BNP Paribas wealth management
BNP Paribas Fortis (Private Banking)
BANKING AND INSURANCE
September 2023 - September 2025 (2 years)
Bruxelles, Belgium
Advised a high-value client portfolio (up to 110M), translating complex financial situations into clear strategic recommendations and long-term decision frameworks.

Led client presentations, strategic pitches and deck-building to align stakeholders around a shared strategic direction.

Built a discipline for reading client priorities and risk appetite, balancing analytical rigor with persuasive framing: a foundation for strategic advisory and long-term relationship management.
Portfolio Strategy Corporate Finance Finance Analyse de données Statistiques