Description

5 years experience in digital marketing/omnichannel with solid luxury retail experience. Good understanding of the luxury industry/customers. A positive team player, proactive, intellectually curious and performance driven.

Languages

Chinese
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

LVMH
Business Analyst
LUXURY GOODS
December 2020 - Today (5 years and 6 months)
Paris, France
Attached to the Insights Team: mission is to support Maisons in their e-Business, Omnichannel and Customer Experience acceleration.
• Key project focusing on Best-in-Class/Competitors/Maisons' e-Commerce features/services in main markets across various divisions.
• Business reporting and ad-hoc analysis to C-level, COMEX or other stakeholders
• Provide KPI's and snapshot's of LVMH's cross-division e-Business performances, consolidating with Maisons', industry and/or competitor insights
• NPS (Net Promoter Score) Dashboard: translate analysis across different touch points into actionable insights that influence decision making and business optimizations to further elevate Customers Experience
Shopinvest
E-commerce Analyst
E-COMMERCE
May 2017 - July 2019 (2 years and 2 months)
Paris, France
Provided routine analysis for marketplace and onsite performance for 10 websites
(roughly 65 000 SKUs)
• Campaign monitoring and optimisation SEO, SEM - tracking performance (KPIs - ROI, COS) on different online traffic channels
• Built and updated ad-hoc analysis & dashboards regularly
• Followed up on operations/collaborations’ performances
• Data Visualisation: focused on the essentials and facilitated decision-making
• Provided support on marketing activities: Newsletter planning & sent, e-merchandising etc.
Balenciaga, Saint Laurent Paris
Client Advisor
LUXURY GOODS
August 2014 - December 2016 (2 years and 4 months)
Paris, France