Farida T.

⚡International Brand Developer for luxury and Beauty brands, driving marketing campaigns from NPD, Digital experience and Commercial development:

- design and deploy international brand strategies

- develop commercial and marketing plans to create a 360° brand experience (UX/UI)

- drive disruptive innovation in selective distribution

- deal with art director, artists and celebrities

- lead sustainable roadmap

✨ Mission: Build a Rare & Unique brand value proposition to "WOW" the Client

❤️️ SUPERPOWERS

- Marketing: global strategy for luxury brands (cosmetics, beauty, wines & spirits), branding, aesthetic and creative brand management, marketer passionate about transforming and developing brands worldwide till point of sale (POS), brand incubation, artistic collaborations, digital campaign, social media (SoMe)

- Digital: User experience design (UX), design thinking, User research, coding, visual design (UI), NFT, Avatar, Metaverse, social media, influencers, media communication, artificial intelligence (AI), gaming, augmented storytelling, virtual reality (VR), augmented reality (AR)

- Innovation: concept development, human-centered innovation, product development, innovation pipeline, consumer profiler, market research, scientist, chemistry

- Sales: Commercial development, coach subsidiaries - agents - selective distribution, sell out (SO), wholesales (WHS), negotiate with high end department stores and perfumeries, gift, merchandising, operational marketing, retail, brand experience at point of sales, manage beauty advisers (BA, BAs)

- Communications & Events: strategic partnerships (London Fashion Week, UNESCO, British Royal Family), organise talks and conference on brand communication innovation with celebrities for creative director audience (LeBook)

🎯 Interested in opportunities in marketing for a Luxury or Beauty brand