Welcome to Farida's freelance profile!
Location and workplace preferences
- Location
- Paris, France
- Can work onsite in your office in
-
- around Paris and 50km
Preferences
- Business sector
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- Arts & Crafts
- Wine & Spirits
- Fashion & Cosmetics
- Luxury Goods
- Culture
+2 other
Verifications
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Languages
Categories
Skills (19)
Farida in a few words
⚡International Brand Developer for luxury and Beauty brands, driving marketing campaigns from NPD, Digital experience and Commercial development:
- design and deploy international brand strategies
- develop commercial and marketing plans to create a 360° brand experience (UX/UI)
- drive disruptive innovation in selective distribution
- deal with art director, artists and celebrities
- lead sustainable roadmap
✨ Mission: Build a Rare & Unique brand value proposition to "WOW" the Client
❤️️ SUPERPOWERS
- Marketing: global strategy for luxury brands (cosmetics, beauty, wines & spirits), branding, aesthetic and creative brand management, marketer passionate about transforming and developing brands worldwide till point of sale (POS), brand incubation, artistic collaborations, digital campaign, social media (SoMe)
- Digital: User experience design (UX), design thinking, User research, coding, visual design (UI), NFT, Avatar, Metaverse, social media, influencers, media communication, artificial intelligence (AI), gaming, augmented storytelling, virtual reality (VR), augmented reality (AR)
- Innovation: concept development, human-centered innovation, product development, innovation pipeline, consumer profiler, market research, scientist, chemistry
- Sales: Commercial development, coach subsidiaries - agents - selective distribution, sell out (SO), wholesales (WHS), negotiate with high end department stores and perfumeries, gift, merchandising, operational marketing, retail, brand experience at point of sales, manage beauty advisers (BA, BAs)
- Communications & Events: strategic partnerships (London Fashion Week, UNESCO, British Royal Family), organise talks and conference on brand communication innovation with celebrities for creative director audience (LeBook)
🎯 Interested in opportunities in marketing for a Luxury or Beauty brand
- design and deploy international brand strategies
- develop commercial and marketing plans to create a 360° brand experience (UX/UI)
- drive disruptive innovation in selective distribution
- deal with art director, artists and celebrities
- lead sustainable roadmap
✨ Mission: Build a Rare & Unique brand value proposition to "WOW" the Client
❤️️ SUPERPOWERS
- Marketing: global strategy for luxury brands (cosmetics, beauty, wines & spirits), branding, aesthetic and creative brand management, marketer passionate about transforming and developing brands worldwide till point of sale (POS), brand incubation, artistic collaborations, digital campaign, social media (SoMe)
- Digital: User experience design (UX), design thinking, User research, coding, visual design (UI), NFT, Avatar, Metaverse, social media, influencers, media communication, artificial intelligence (AI), gaming, augmented storytelling, virtual reality (VR), augmented reality (AR)
- Innovation: concept development, human-centered innovation, product development, innovation pipeline, consumer profiler, market research, scientist, chemistry
- Sales: Commercial development, coach subsidiaries - agents - selective distribution, sell out (SO), wholesales (WHS), negotiate with high end department stores and perfumeries, gift, merchandising, operational marketing, retail, brand experience at point of sales, manage beauty advisers (BA, BAs)
- Communications & Events: strategic partnerships (London Fashion Week, UNESCO, British Royal Family), organise talks and conference on brand communication innovation with celebrities for creative director audience (LeBook)
🎯 Interested in opportunities in marketing for a Luxury or Beauty brand
Portfolio
Experience
La Prairie Group AG
Global Marketing Manager- Innovation, Strategy, Beauty, Skincare, Make Up
In charge of the Caviar pole (Skin Caviar, White Caviar, Complexion and Protection), my role is to:
- Drive innovation: elevate concept story, develop product form, contribute to collection and rituals
- Develop 3-year innovation pipeline, 6 concepts delivered incl. launch performing +30% sales vs budget
- Design interactive beauty global campaign that doubled online time engagements
- Accelerate portfolio lifecycle assessment, delivering House's sustainable purpose and 5-year roadmap
- Finalise the brand experience with the Métiers to deliver a cohesive mesmerising 360 activation
- Drive innovation: elevate concept story, develop product form, contribute to collection and rituals
- Develop 3-year innovation pipeline, 6 concepts delivered incl. launch performing +30% sales vs budget
- Design interactive beauty global campaign that doubled online time engagements
- Accelerate portfolio lifecycle assessment, delivering House's sustainable purpose and 5-year roadmap
- Finalise the brand experience with the Métiers to deliver a cohesive mesmerising 360 activation
Martell Mumm Perrier-Jouët
Global Marketing Manager - Brand strategy, Travel Retail, Cognac, Champagne
Manage the strategic marketing of Martell and Global Travel Retail
- Crafted the brand strategy of the Martell Maison
- Conducted the revamp project of Cordon Bleu from packaging to campaign concepts
- Supported the Global Travel Retail with a special focus on digital traffic
- Piloted limited edition collection, resulting in 3 artistic collaborations
- Crafted the brand strategy of the Martell Maison
- Conducted the revamp project of Cordon Bleu from packaging to campaign concepts
- Supported the Global Travel Retail with a special focus on digital traffic
- Piloted limited edition collection, resulting in 3 artistic collaborations
Orlane
Marketing & Sales Manager - Business Management, Retail Experience, Ecommerce, Digital
- Grew revenue by $150M in two years by expanding e-commerce; exceeded target by 24%
- Turned around retail skincare experience (50% counter remodelling, Beauty adviser training)
- Drove the sales and marketing strategy in 11 countries (200+ selective doors) in Americas
- Managed a selective distributor network for Domestic market and Duty Free
- Grow brand market share through tailor-made marketing strategies and high end retail distribution
- Monitored the profitability of the area, budget planning and P&L review
Arjowiggins Creative Papers
Marketing Manager - Americas I Luxury Packaging for LVMH, Hermès, Chanel
Clients: LVMH, Hermès, Chanel...
- Designed and deployed regional luxury marketing plans, adding +20% revenue the first year
- Partnered with FIFA and São Paulo Fashion Week, improving brand image by 10 points
- Rolled out of 15 brand campaigns: digital brand narrative, activation platform, community management, cobranding, events and special projects (Design Weeks, Fashion Weeks...)
- Official speaker at the Luxury Marketing Council on "Luxury market in Brazil"
- Managed transversal team of 10 local marketing managers
- Designed and deployed regional luxury marketing plans, adding +20% revenue the first year
- Partnered with FIFA and São Paulo Fashion Week, improving brand image by 10 points
- Rolled out of 15 brand campaigns: digital brand narrative, activation platform, community management, cobranding, events and special projects (Design Weeks, Fashion Weeks...)
- Official speaker at the Luxury Marketing Council on "Luxury market in Brazil"
- Managed transversal team of 10 local marketing managers
Arjowiggins Creative Papers
International Category Manager I Fine Papers
- Reversed brand's 6% decline to €20M annual profit in 2 years
- Crafted digital marketing experiences (AR), generating 10,000 unique website visits per month
- Led sustainability brand strategy "The Blank Sheet Project" via partnerships (One Young World) and an SoMe inspirational platform for the Graphic Design community. Key contributors: John Hegarty (BBH), Renzo Rosso (Diesel), Ji Lee (Facebook)...
- Developed high-level collaborative relationships including Royal Family, Luxury retails, Creative Agency Club (D&AD) and International organisations (UNESCO)
Arjowiggins Creative Papers
International Brand Manager I Luxury Papers
- Fuelled and developed innovation pipeline resulting 20+ disruptive products (SKIN collection)
- Accounted for 3 Artistic collaborations (FIAC, Victoria & Albert Museum and UNESCO)
- Managed marketing and communication strategy for 5 creative brands worldwide from concept, innovation, NPD, product definition, know how to brand history
HELM AG
Product Manager I Cosmetics
Helm AG is a German distributor of flavours, fragrances, chemical and active cosmetic ingredients
- Build, strengthen and provide ongoing support for sales force by developing marketing tools
- Track, analyse and communicate quantitative metrics and business trends
- Build, strengthen and provide ongoing support for sales force by developing marketing tools
- Track, analyse and communicate quantitative metrics and business trends
Recommendations
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