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Farida T.

Brand Strategy | Innovation | Digital Luxury 💎💄✨

Can work in or around Paris

  • 48.8546
  • 2.34771
Propose a project The project will begin once you accept Farida's quote.
Propose a project The project will begin once you accept Farida's quote.

Location and workplace preferences

Paris, France
Can work onsite in your office in
  • around Paris and 50km


Business sector
  • Arts & Crafts
  • Wine & Spirits
  • Fashion & Cosmetics
  • Luxury Goods
  • Culture
+2 other


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Verified email




Skills (19)

Farida in a few words

⚡International Brand Developer for luxury and Beauty brands, driving marketing campaigns from NPD, Digital experience and Commercial development:
- design and deploy international brand strategies
- develop commercial and marketing plans to create a 360° brand experience (UX/UI)
- drive disruptive innovation in selective distribution
- deal with art director, artists and celebrities
- lead sustainable roadmap

✨ Mission: Build a Rare & Unique brand value proposition to "WOW" the Client


- Marketing: global strategy for luxury brands (cosmetics, beauty, wines & spirits), branding, aesthetic and creative brand management, marketer passionate about transforming and developing brands worldwide till point of sale (POS), brand incubation, artistic collaborations, digital campaign, social media (SoMe)

- Digital: User experience design (UX), design thinking, User research, coding, visual design (UI), NFT, Avatar, Metaverse, social media, influencers, media communication, artificial intelligence (AI), gaming, augmented storytelling, virtual reality (VR), augmented reality (AR)

- Innovation: concept development, human-centered innovation, product development, innovation pipeline, consumer profiler, market research, scientist, chemistry

- Sales: Commercial development, coach subsidiaries - agents - selective distribution, sell out (SO), wholesales (WHS), negotiate with high end department stores and perfumeries, gift, merchandising, operational marketing, retail, brand experience at point of sales, manage beauty advisers (BA, BAs)

- Communications & Events: strategic partnerships (London Fashion Week, UNESCO, British Royal Family), organise talks and conference on brand communication innovation with celebrities for creative director audience (LeBook)

🎯 Interested in opportunities in marketing for a Luxury or Beauty brand


Portfolio is only available to registered users


La Prairie Group AG

Global Marketing Manager- Innovation, Strategy, Beauty, Skincare, Make Up

Zürich, Switzerland

January 2020 - Today (2 years and 4 months)

In charge of the Caviar pole (Skin Caviar, White Caviar, Complexion and Protection), my role is to:
- Drive innovation: elevate concept story, develop product form, contribute to collection and rituals
- Develop 3-year innovation pipeline, 6 concepts delivered incl. launch performing +30% sales vs budget
- Design interactive beauty global campaign that doubled online time engagements
- Accelerate portfolio lifecycle assessment, delivering House's sustainable purpose and 5-year roadmap
- Finalise the brand experience with the Métiers to deliver a cohesive mesmerising 360 activation

Martell Mumm Perrier-Jouët

Global Marketing Manager - Brand strategy, Travel Retail, Cognac, Champagne

Paris, France

January 2019 - January 2020 (1 year)

Manage the strategic marketing of Martell and Global Travel Retail
- Crafted the brand strategy of the Martell Maison
- Conducted the revamp project of Cordon Bleu from packaging to campaign concepts
- Supported the Global Travel Retail with a special focus on digital traffic
- Piloted limited edition collection, resulting in 3 artistic collaborations


Marketing & Sales Manager - Business Management, Retail Experience, Ecommerce, Digital

January 2015 - January 2018 (3 years)

- Grew revenue by $150M in two years by expanding e-commerce; exceeded target by 24%
- Turned around retail skincare experience (50% counter remodelling, Beauty adviser training)
- Drove the sales and marketing strategy in 11 countries (200+ selective doors) in Americas
- Managed a selective distributor network for Domestic market and Duty Free
- Grow brand market share through tailor-made marketing strategies and high end retail distribution
- Monitored the profitability of the area, budget planning and P&L review

Arjowiggins Creative Papers

Marketing Manager - Americas I Luxury Packaging for LVMH, Hermès, Chanel

January 2012 - January 2014 (2 years)


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