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François KohlerFK

François Kohler

Expert Projets Digitaux - Ecommerce, CRM & ERP

€850/day
Nantes, FR
8-15 years

Average response time: 1 hour

About François

20 ans d'expérience dans la transformation digitale et la stratégie CRM, sur tout type de projets complexes. Ecommerce, ERP, CRM


Experienced Senior Customer Relationship Management Consultant with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Search Engine Optimization (SEO), Marketing Management, Customer Acquisition, and Customer Relationship Management (CRM). Strong support professional graduated from IAE Lille.
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Nantes (up to 50km), Paris (up to 50km)

Experience

  • Dyptique Paris
    Ecommerce & Digital Consultant
    LUXURY GOODS
    July 2017 - Today (8 years and 11 months)
    Paris Area, France
    Long term assignment at diptyque Paris
    - International Luxury Goods Company (Maison de Parfums) Supervising the website’s migrations to the Ecommerce Magento2 platform + UX revamp (all US / UK / UK and Europe).
    - Head of Ecom Project at diptyque for all websites (FR/UK/US and international).
    - Plateform migration from Magento 1 to Magento 2
    - Revamp + improved and new features launches
    - Set-up with new workflow ERP Microsoft Navision Dynamics
    - Work cross-functionally with all departments / all countries
    Magento Atlassian JIRA adyen
  • FK Conseil
    Consultant Senior - CRM / Cross-Canal / Digital
    CONSULTING AND AUDITS
    January 2010 - Today (16 years and 5 months)
    Nantes Area, France
    - Consulting & Transitional Management
    - Training Organisation (DIRECCTE Certified) / 15 training sessions on the webmarketing and digital professions
  • DEVRED 1902
    Global CRM & Retention Marketing Manager
    RETAIL (SMALL BUSINESS)
    March 2013 - January 2015 (1 year and 10 months)
    France
    - Develop new segmentation and targeting strategies based on customer data and business needs.
    - In charge of CRM P/L (around 3M€)
    - Own daily, weekly & monthly reporting for the CRM and customer lifecycle.

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Education

  • Master 2 Marketing Direct et E-commerce
    IAE Lille
    2002

Skill set

Categories