François Goujon

2012 - 2020 VP Digital Marketing. Conrad France – Lille. 70 employees. German group (4500 employees, 15 subsidiaries, 1,6 Bn €).

- Co-leader of the french subsidiary 2019-2020 : P&L, business plan and sales responsibility. HR policy and Voice of France in international relationships within the group (subs and headquarters). Give vision and strategic input to the teams.

- Chief Marketing Officer 2012-2020 : Design and Manage execution of omnichannel Marketing, Sales and Awareness plans (on & offline). Manage and Coach a full fleshed team including Traffic, Product, CRM, Social Networks and Store Executives, Optimize Margin, French purchasing and Pricing. Execute hands-on leadership to accomplish targets, plans and launch milestones.

- Results : Business model transformation from B2C to B2B focus : B2B turnover growth of 2,5 times in 8 years. Development of 10 Marketplaces : turnover growth of 4 times from 2015 to 2020. Data, CRM et AI Innovative project launches. Positive EBITDA turnaround from 2017 to 2020. Reorganization and empowerment of the teams. Best in class Gross Margin among the 15 european subsidiaries.

- Top Office (fournitures de bureau) : Web and Retail Marketing Manager, 4 mois 2023

- Afibel (Mode senior) : Directeur Marketing digital, 4 mois 2022

- Gamm Vert Retail Marketing Manager 4 mois 2021

J'aide les Marques à développer leurs ventes B2C ou B2B par :

L'analyse de vos résultats et performances

Un diagnostic Marketing multicanal

La rencontre de vos ressources humaines,

La revue de vos process et outils marketing

La proposition et la mise en place de plan d'actions différenciant en phase avec vos Vocation, votre Ambition et votre Positionnement.

Sur un temps donné, je peux manager votre équipe Marketing et le run operationnel

Une approche analytique et créative fondée sur 25 ans d'expérience

Owner of Optical Low Cost Portugal. Innovating concept based on centralizing some elements of the value chain. Responsibilities : Customer Marketing : Multi-chanel and multi-local retail campaigns. Stores, Radio, Press, Outdoors, Public Relations, flyers... Product Marketing : Definition of the offer, product segmentation, Merchandising and Pricing. Sourcing Optimisation. Animation of the Franchisees. . Achievements : Image Redesign: from a pure Low Cost to a Big Brands and low prices positioning, more modern and offering more choice. Multi-Channel : Partnership with Clubefashion the 1st private sales site. Sponsoring TV of the TV broadcast winner «Portugal got talent». Lisbon franchising Fair : 1st stand of the company. Internal Communication: creation of the OLC franchisee's journal. Retail : Creation of a new design for the stores. Innovations : Launch of 2 shop in shop concepts (in Supermarkets and Clinics). Management : 7 people in: 3 for retail, 1 for opening stores and animation, 3 in the laboratory and 14 franchisees.