About François
Après un diplôme EDHEC et un master en marketing digital SKEMA Business School, j’ai pu réaliser un ensemble de projets dans le monde de l’IT et du CRM.
J’aime innover et être à la pointe technologique tout en m’assurant des aspects ROIstes et compliant.
Mes expériences variées m’assurent une haute flexibilité entre des sujets marketing, IT, vente et contrat ainsi qu’une forte ouverture d’esprit.
Je souhaite apporter mon soutient à mes clients dans le cadre de projets ambitieux et accompagner les équipes avec méthode :
- Recueil besoin métier
- Définition du cahier des charges ainsi que du cadre budgétaire et légal
- Validation des itérations et construction de la timeline
- Organisation du travail, mise en place des cérémonies agiles
- Suivi, ticketing, coordination des tests, validation puis roadshow
- Rédaction de la documentation technique, formation
- Change management et industrialisation
Certifications :
- AgilePM® Foundation
- Google Analytics
- Hubspot Inbound Marketing (57/60)
Langues :
- Français (Native)
- Anglais (Bilingue/Native) TOEIC (990/990)
- Allemand B1
French
Native or bilingual
English
Native or bilingual
Can work on-site
Annecy (up to 50km), Lyon (up to 100km), Genève (up to 100km), Lausanne (up to 100km), Chambéry (up to 100km)
Experience
- AstrelyaBusiness ManagerCONSULTING AND AUDITSJuly 2021 - Today (4 years and 11 months)Geneva, Switzerland- Business Manager for clients IT projects- Referent for 40+ accounts (Public, Banking, Trading, NGO …)- Referent for all tenders (legal aspects, pricing, contract ...)- Recruitment for niche profiles : specifically on CRM, ERP and CMS topics
- Bouygues TelecomProject Manager - Digital InnovationTELECOMMUNICATIONSAugust 2018 - July 2021 (2 years and 11 months)Paris, FrancePrimary Role :- In charge of innovation to increase CRM campaigns performances- Management of a 1M€ budget and of the relationship with 10+ partners- Responsible for IA topics around Salesforce Marketing Cloud- Responsible for the build of 2 broadcast Channels (Push & RCS)Secondary Role :- Supervision of Salesforce Marketing Cloud campaigns (email, text, push, mail)- In charge of broadcast & campaigns deliverability- In charge of innovation and partnerships- Responsible for mailing projectsTechnical Environment : Agile context | Salesforce Marketing Cloud | Einstein Analytics | Einstein AI | Tableau | Salesforce Interaction Studio | Wordpress | JIRA | Trello | Google Analytics | Microsoft 365 | Teams | RCSPartnerships and POC : Persado | Notify | Reelevant | Accengage (Urban Airship) | Tinyclues | Sinch RCS (MyElefant) | Returnpath (validity) | Tableau Software | Captain Wallet | Bluedot
- PAPERNESTProject Manager - SEOENERGY AND UTILITIESJanuary 2018 - July 2018 (6 months)Paris, France- Responsible for partnerships & CRM setup- Growth-Hacking (lead qualification, web scraping)- Responsible of the SEO strategy and compliancyTechnical Environment : Google Ads | Google Analytics | Google Search Console | Hubspot | Trello | ScreamingFrog | Ahrefs | SEMrush | Office 365 | Wordpress
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Education
- Bachelor of Science in MarketingEDHEC Business School2019Bachelor's degree, IBT Marketing
- Master's degree, Digital Marketing & e-commerceSKEMA BUSINESS SCHOOL2019Master's degree, Digital Marketing & e-commerce
Certifications
- AgilePM FoundationAPMP International2019
- Hubspot Inbound Marketing - Credential ID 5186971Hubspot2019