François Beaumer

#: Creatively iterated on gameplay to enhance game appeal, crafting attractive, juicy and catchy experiences for the target audience. : Produced multiple modified versions of games for marketing campaigns, leveraging advertising codes and mobile games insights to maximize engagement and reach. : cut the rushes recorded and integrated captivating visuals and gameplay mechanics in advertising campaigns. : Led A/B testing of ads across different networks (Facebook, Tiktok, Google, Applovin...). and extracted valuable learnings to drive data-driven improvements to game iterations. : Stayed ahead in the industry by benchmarking competitors and gaining insightful knowledge. : proactively initiated and developed tools to boost team velocity and productivity, while also implementing streamlined communication processes that fostered more effective collaboration and information sharing within the team.