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Franck WaterlotFW

Franck Waterlot

Business Développeur Créatif

€800/day
Annecy, FR
8-15 years

Average response time: 1 hour

About Franck

Business Développeur Créatif , expérimenté, fédérateur, visionnaire et meneur d'hommes.
Expert de marques haut de gamme à fort contenu et valeur ajoutée.
Capable d'organiser des structures matricielles et multiculturelles sur des marchés concurrentiels.
Motivé par le développent, la découverte, dans le respect de l'éthique et des valeurs humaines.

° Vision, Mission, feuille de route stratégique.
° Gestion du compte d'exploitation; Croissance soutenue sur chaque expérience.
° 20+ ans d'expériences internationales en textile et accessoires, sport, sportwear et mode.
° Depuis Sequoia Paris, en passant par Calvin Klein, Eres ou Oakley, mon expertise est celle de marques à fort contenu.
° Expertise en: stratégie, capitaine d’équipe, wholesale, retail digital et physique, marketing.
Can work on-site
Annecy (up to 50km), Paris (up to 10km)

Experience

  • Outdoor Sports Valley
    Proud Member
    September 2020 - Today (5 years and 9 months)
    Greater Annecy Area
     Mentoring, advising and supporting start up organizations and entrepreuneurs in the outdoor industry  Member of the Investors Pool
  • Planks Clothing
    Non Executive Director // Board Member
    September 2020 - Today (5 years and 9 months)
    Planks is a rider-owned, environmentally conscious clothing company inspired by British design, mountain lifestyle, and street culture. Based in Manchester, the Planks brand can be seen on skiiers all over the world.
  • Burton Snowboards
    Co-GM // Vice President Sales Marketing
    August 2015 - April 2020 (4 years and 8 months)
    Innsbruck, Austria
    Full P&L responsibilities of the EMEA region: + €100mio rev.; 120 persons; 30 countries.  Multi-channel business model : Retail (B&M, E.com) and wholesale (Direct, Agents, Distributors)  Enhancement of the Brand outside its historical action sport environment and distribution.  Establishment of the strategic roadmap for Europe; re-alignment of all Sales, Products and Marketing activities.  Development of GTM plans and all Marketing activities across silos: Brand and Consumers marketing  D2C network developments across all channels and models: B&M, E.com, Partners / Franchises.  Sales Structure re organization and optimization: from agents to in-house model. Opening of new branches. Results : Turnaround of the European sales and financials performances: Net Sales +15% 2015-2019. Pretax Operating Income +6% cagr 2015-2018. Implementation of in-house/direct model in Switzerland (2016), Germany (2017) and Sweden (2019). Opening of 3 new ‘Hubs’ including stores and local branches in Stockholm (2019) Munich (2018) and Zurich (2017). Retail : x 3 and E.com x 5 in Net Sales between 2015 and 2019. Opening of 3 Flagship Stores (Munich; Zurich; Innsbruck) and 3 franchise stores (Avoriaz, Annecy, Prague).

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Education

  • Master's degree
    IPAG Business School
    1991
  • Baccalauréat
    Lycée Saint Michel De Picpus
    1987

Skill set (29)

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