Francillard Lucie

Audio-visual project lead for the BU. Project management and artistic direction for 5 film and photo shootings with and external agency. I have filmed and edited more than 12 videos throughout a year. In charge of the official events of the European Business Unit(BU) Over 20 events organised in less than 2 years with an average of 100 participants per event with stakeholders such as members of Parliament and CEOs. Types of events organised : Official openings, Fairs, Annual seminars, Open days. Lead in executing the marketing plan. To achieve this plan we created : a dedicated section on the website aimed at our target market, a new branded video, and a communication plan for our social media. Crisis communication management for wind and solar plants. Creation of dedicated websites to explain and defend the projects. Setting up a communication plan online and offline (with informative letters, awareness videos, events…) Management of a team member. I was in charge of helping with their schedule and workload. I have also managed different agencies to deliver the work externalised on time (event agency and film marking agency).

• Création d'un nouvel univers visuel pour le lancement d'une nouvelle gamme : photos, vidéos, flyers, PLV et création d'un nouveau site web marchand.

• Réalisation d'un plan de communication et de marketing opérationnel.

• Mise en place d'actions de communication : animation de communauté ( + 2500 abonnés ), création d'une newsletter et d'un blog.

Je conçois des contenus créatifs pour les marques : photos, vidéos et graphisme. Mon approche mêle esthétisme, stratégie et authenticité pour valoriser l’univers des marquent, et créer des expériences visuelles mémorables.