Florida Bushi

Management of all corporate websites and blogs with a focus on SEA, SEO, CTAs and UX. Responsible for the Inbound Lead Generation Strategy through emailing campaigns, demand generationcampaigns. Creation and Implementation of an Account Based Marketing strategy. Creation of Drip and nurturing programs to enhance Marketingautomation. Responsible for social media strategies and activation campaigns across Europe. Measurement and analysis of campaigns’ performances (ROI, KPIs).

Management: 2 years of experience in managing junior marketeers.

Management of all corporate websites and blogs with a focus on SEA, SEO, CTAs and UX. Responsible for the Inbound Strategy, Lead Generation through emailing campaigns, demand generation campaigns as well as through events creation. Creation of Drip Programs to enhance Marketing Automation. Measurement and analysis of campaigns' performances (ROI, KPIs). Responsible for social media strategies and activation campaigns across Europe.

B2C Sales during Exhibitions around Italy as Responsible for the presentation and selling of Weeking products (artisanally crafted perfumed candles). Overcoming sales target with average revenue of €1 500 per day. Weeking perfumed candles range aims to facilitate relaxation, leisure and spiritual meditation. Artisanally crafted, all perfumes are composed of organic ingredients, contributing to sustainable development and respect of the environment. Perfect for home use, hotels, wellness and relaxation areas, beauty institutes... For individual customers and professionals ! A range of perfumed candles that is elegant, with a refined design, and mesmerizing aromas specifically tailored for appealing to today's taste.