About Florian
J’ai débuté dans le monde du marketing digital et du SEO il y a 15 ans au cours d’un stage à Hambourg en Allemagne, pour un comparateur de location de voiture. J’ai ensuite enchaîné avec un autre stage à Montréal dans une agence de webmarketing.
J’ai décroché mon premier job en SEO chez Selectra en 2015, où j’ai occupé un peu tous les postes, entre Paris et Madrid. Je continue à travailler pour eux en freelance depuis la création de mon agence de marketing en 2023 : VISIRANK. Je jongle depuis lors entre plusieurs projets, avec des petites entreprises et grands comptes, des projets one-shot et de plus long terme.
French
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- VisirankWebsite creation and redesignFebruary 2023 - Today (3 years and 5 months)Creation of my own digital marketing agency Visirank.comWebsite creations and revamps with various clients, from scratch or from existing webpagesSEO strategies and implementation
- SelectraSEO and marketing consultantCONSULTING AND AUDITSNovember 2017 - May 2019 (1 year and 6 months)Madrid, Spain• • Creation and organization of 100+ trainings for all the levels, from junior to senior.• • Definition of a process for CRO and UX hypothesis, testing and development to be used by all teams, and frequent launch of CRO and UX tests.• • Launch of a new market from scratch at the marketing level, with exponential growth.• • Definition of standards of monetization and legal compliance for all the websites, followed by audits.• • Regular SEO audits and tips to all teams.• • R&D on Google Discover and Top Stories.
- ZalandoCommunication and Link buildingFASHION AND COSMETICSJuly 2022 - June 2026 (3 years and 11 months)Create StrategiesOutreach via emailing campaignsNegociation to get the best deal for the clientManage the relationship with the clients.-> with bloggers and digital media.
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Education
- Bachelor in Business AdministrationESSEC Business School2014Bachelor in Business Administration
- Exchange semesterTsinghua University School of Economics and Management2013Exchange semester