Description

Bonjour 👋

After a few years spent within Google’s mobile apps team, I am now helping companies bring their apps in the hands of millions of users. I have worked with top mobile gaming & apps studios implemented in EMEA, scaling their activity, from app-first businesses to adfunded and IAP monetized mobile games.

> User acquisition & re-engagement

Having helped dozens of international mobile gaming studios launch and scale their activity, I have developed a strong expertise in paid user acquisition through the Google Ads tools across the whole game lifecycle.

> Strategy

Develop successful go-to market mobile advertising strategies, climbing through the app stores charts.

> Product management

Build the right tools to efficiently monitor and pilot your mobile app advertising activity.

Come say hi!

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris 12e Arrondissement (up to 50km)

Google
Growth Manager (Mobile Apps - Gaming)
CONSULTING AND AUDITS
July 2019 - July 2021 (2 years)
Managing a portfolio of $15m+ per quarter of the main mobile games developers in France.

• Develop successful mobile advertising strategies powered by machine-learning-based tools.
• Organization and participation in marketing events to promote Google’s user acquisition solutions.
• Data analysis to determine accurate users’ behavior patterns.
• Sales and business development of Google App Promotion products.
• Consult on market entry & export strategies for user acquisition.
• Onboarding Lead of the of the global App team.
Google
Customer Experience Specialist & Operations Lead (FR)
CONSULTING AND AUDITS
September 2017 - March 2019 (1 year and 7 months)
• Account Strategist: as a technical consultant on Google Ads products for Tier 1 clients & partners. Daily tasks involved complex problem solving, collaboration with Sales & Tech teams, analytical and communication skills.

• Operations Lead FR: Supervision of the operations of the FR team representing 15 people on two sites, overseeing all real-time operations, as well as developing analysis and forecasts for capacity planning.

• Escalation Lead FR: Sales strategic partner, main point of contact for major customers’ escalations with high revenue at risk.