About Florence
Senior Channel Marketing Lead, Partner Growth, Account Performance & Multi-Country Market Execution (Southern Europe)
Senior Channel Marketing Manager with 7+ years of experience owning partner-led growth and market execution across Europe for global brands including Amazon (Ring & Blink) and Seagate.
Proven track record of building scalable channel programs, activating strategic partners, and driving revenue growth through performance-driven marketing investments across France, Italy and Spain.
Strong end-to-end ownership of regional strategy, budgets, reporting and cross-functional execution, bridging HQ priorities with high-impact local market delivery.
Business Outcomes Delivered
• Revenue growth through partner ecosystems
• Increased ROI on channel and MDF investments
• Acceleration of key retail and e-commerce account performance
• Successful multi-country market rollout and scaling
• Tight alignment between sales, marketing and local teams
Typical Engagements
• Fractional Channel Marketing Manager (1 to 3 days per week)
• Partner ecosystem setup and scaling
• Multi-country rollout programs
French
Native or bilingual
English
Fluent
German
Conversational
Spanish
Basic
Can work on-site
Paris (up to 10km)
Experience
- AmazonChannel Marketing Manager Southern EuropeINTERNET OF THINGS (IOT)August 2024 - Today (1 year and 10 months)Paris, FranceDriving regional retail marketing across three countries through trade marketing, retail media, and in-store activations, while partnering closely with retail accounts and field teams to execute programs across 400+ stores. Accountable for channel performance, ROI-driven activations, and continuous optimization to support retail growth.
- Seagate TechnologyChannel Marketing ManagerMarch 2021 - March 2023 (2 years)Paris, FranceDriving growth strategies aligned with regional business objectives and KPIs within a mature, multi-partner ecosystem. Managed a broad portfolio of retailers and e-tailers, owning quarterly MDF budgets and ensuring efficient allocation to maximize performance and ROI.
- Free2MoveMarketing Project ManagerJuly 2020 - March 2021 (8 months)Paris, FranceMarketing Project Manager of the unified mobility App Managed the marketing user app cycles Developed and maintain app tracking and analytics architectureCreated lifecycle plans to increase cross-product usage, engagement, and revenue
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Education
- Sustainable Transition ManagementHEC PARIS2024Sustainable Transition Management
- Master of Business Administration - MBA, International Business Innovation and EntrepreneurshipBEBS Barcelona Executive Business SchoolMaster of Business Administration - MBA, International Business Innovation and Entrepreneurship