About Florence
Axée sur les résultats et les actions, mon parcours comprend plusieurs postes de gestion et stratégie produit et pricing, en France ou en expatriation en Allemagne et aux USA.
Passionnée de technologies émergentes (cloud, SaaS, cyber, IA, Network API) et de nouveaux business modèles, j'ai rejoint l'écosystème du cloud puis le secteur de la cybersécurité et enfin le secteur de l'IA dans l'assurance.
SPECIALITES
- Gestion de produit, Product Mgt, roadmapping, analyse de marché, analyse concurrentielle, positionnement/ définition / vision produit, identification des besoins clients, etc.
- Communication et proposition de valeur produit
- Analyse et définition des prix, modèle de vente directe, indirecte, en ligne
- Structuration / transformation / réduction des coûts
- Coaching, conseil
Libre à vous de choisir la formule qui correspond le mieux à vos besoins, je vous accompagne tout au long de votre projet, de la réflexion à l'exécution, ou ponctuellement sur une étape précise de votre stratégie produit.
English
Fluent
French
Native or bilingual
Can work on-site
Paris 11e Arrondissement (up to 50km), Paris (up to 50km)
Experience
- Orange InnovationFractional Go to Market strategistTELECOMMUNICATIONSMay 2026 - Today (2 months)Châtillon, FranceFractional Head of Product engagement structured around 4 pillars:
- Pillar 1 — Diagnostic & Foundations: funnel audit Landing → Sign-up → First API Call, friction identification, messaging & positioning for the 3 priority APIs (SIM Swap, Verify Location, QoD)
- Pillar 2 — Product Marketing & Sales Enablement: Solution Blueprints packaging, master sales deck and benefits-oriented product one-pagers
- Pillar 3 — Operationalization & GTM: storytelling and supervision of 2 interactive demos, marketing governance (Blog / LinkedIn / Dev Newsletter calendar)
- Pillar 4 — Mentoring: 90-day onboarding and weekly 1:1 coaching of the new Senior Product Platform (strategy, technical, GTM)
- ProductTech ConseilProduct Manager and Pricing StrategyCONSULTING AND AUDITSMay 2020 - Today (6 years and 1 month)Paris, FranceMissions de conseil / consulting en product management.Accélérer la Transformation. Garantir l'Impact Produit.20+ ans d'expérience en stratégie SaaS, IA et monétisation. Experte en structuration de modèles opérationnels et alignement des parties prenantes autour de nouveaux business models.
- Orange SAHead of Product PlatformTELECOMMUNICATIONSDecember 2023 - August 2025 (1 year and 8 months)Paris, FranceBy delivering a common and simple set of network APIs for developers globally, Orange unleashes network value for businesses, large and small. This is opening up the possibility of a new wave of digital services which will leverage in a secure way Orange rich network capabilities.
- Defined the 7-year business plan for Orange’s new Network APIs business unit, as measured by the Investment Committee’s approval of a €XXM 2024 and €YYM 2025 budget, by building a data-driven growth model and aligning strategic priorities across product, finance, and technology teams.
- Led the end-to-end roadmap for Orange’s API platform, by the successful delivery of a 0→1 consumer subscription product, by driving data-driven prioritization of requirements and KPIs, conducting stakeholder interviews, benchmarking API management vendors, defining target architecture, hiring a nearshore engineering team, and integrating third-party billing software.
- Structured and executed the go-to-market plan across 26 countries and 3 global verticals, as measured by group-wide readiness for product launch and sales enablement, by defining the introduction roadmap, creating marketing assets, and training sales teams to drive adoption and revenue growth.
- Grew the API rollout team from 2 to 23 members in under 9 months, as measured by full operational coverage across Sales, Presales, Product, and Development functions, by strategically recruiting, onboarding, and integrating cross-functional talent to support rapid telco API deployment.
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Education
- MBAISC Paris2014Spécialisation e-Business Meet the growing needs of companies forming skilled professionals to new management approaches and innovative marketing technologies (e.g. Blue Ocean strategy)
- IngenieurISEP1992
Certifications
- Redaction de contratsUniversité de Geneve2018
- Evaluation financière de l'entrepriseHEC Paris2014