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Malt Strategy
Flora LacroixFL

Flora Lacroix

Consultante en communication | Content creator

€350/day
Berne, CH
3-7 years
Stratégie de communication
Community management
Réseaux sociaux
Communication digitale
Photographie

Average response time: 1 hour

About Flora

I’m a social media and content creation consultant, specializing in lifestyle, hospitality, and food & beverage brands.
I help hotels, cafés, restaurants, and lifestyle brands increase their visibility and attract more customers through strong visual identity and engaging content. My approach combines strategy and aesthetics, with a strong focus on creating content that feels both aspirational and authentic.
With a Master’s degree in Communication Management, I have worked on projects in gastronomy and retail, developing brand image, social media presence, and content strategies across different platforms.
👉 My services include:
Social media management (strategy, planning, account management)
Content creation (photo, video, reels)
UGC (authentic content for ads and social media)
Social media audits & strategy
Creative, detail-oriented and results-driven, I create content that not only looks good but drives engagement and attracts the right audience.

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Berne (up to 50km), Fribourg (up to 10km), Genève (up to 10km), Montreux (up to 10km), Lausanne (up to 10km)

Experience

  • Café Terroir
    Chargée de communication
    RESTAURANTS AND FOOD SERVICE
    September 2022 - September 2023 (1 year)
    Lyon, France
    Chargée de communication interne, externe & community management, Creation de contenus pour les réseaux sociaux : 3 comptes instagram + 1 compte Tiktok en gérance. Photographie
    Photographie Réseaux sociaux Stratégie de communication Graphisme Créatif
  • Leef
    Chargée de communication et community management
    January 2022 - June 2022 (5 months)
    7th Arr., Lyon, France
    Stage de 5 mois chez LEEF en tant que chargée de communication externe : community management, création de contenus sur Figma, relations presse et influence.

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Education

  • manager de la communication et marketing stratégique
    EFAP - École des nouveaux métiers de la communication
    2023
    Stratégie & marketing : marketing stratégique et digital, branding, stratégie de marque, marketing international, communication 360° Digital & data : data marketing, intelligence artificielle, e-commerce, CRM, web analytics, SEO Communication & création : relations presse, influence, content marketing, communication de crise, storytelling des outils pratiques (design thinking, gestion de projet, production de contenus vidéo/podcast) des projets concrets (business cases, stratégie pour des marques, création de start-up) un développement personnel (media training, personal branding, soft skills)
  • Licence, langues étrangères appliqués
    Université Jean Moulin Lyon 3
    2020
    Licence, langues étrangères appliqués
Check out Flora's education

Skill set

Branding
Graphisme
Communication
Brief créa

Categories